Akinrimisi joins Cway Food & Beverages as Deputy Marketing Director
By Zion Rufus
Cway Food & Beverages Nigeria has appointed marketing expert and brand strategist, Samuel Olabode Akinrimisi as deputy marketing director.
The award winning marketing expert who was named Brand Manager of the Year 2022 by the Advertisers’ Association of Nigeria (ADVAN), brings to Cway nearly two decades of experience across business strategy, brand management, business development, developing creative and activation briefs for agencies’ engagements, and reviewing marketing strategies to meet organizational objectives for product launch and product life-cycle.
Prior to his new appointment, Olabode served as category & marketing communications lead at HPZ Limited where he was tasked with planning and executing annual marketing plans and initiatives in line with the company’s overall strategic direction.
He joined HPZ in 2019 and has since worked in different capacities including leading the company’s team for three years as category manager (HPZ) PZ Cussons Nig. Plc, where he drove innovations that delivered new opportunities, cost optimization, and margin improvement while proactively identifying sources and resources needed to support brand growth.
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