Airtel finally awards multi-billion Naira advertising business
Marketing Edge can confirm that the creative and media business of Airtel have been awarded. The client and agencies connected with the deal confirmed early today. The creative splits between CentreSpread and Noah’s Ark, while the media business also splits between mediaReach and Brand Eye.
The highly competitive business involves strategic, profile and financial pitches eventual converged and agreed; a mixture of experience and vibrancy informs Airtel’s decision both for the creative and media business. Chairman, Centrespread, Mr. Ayanwale thirty five years experience in the industry and the vibrancy of the less than five year old Noah’s Ark will be tasked to upscale the telecom top notch brand to excel in the new paradigm. Mr. Lanre Adisa, a visionary is vibrant, but certainly not exuberant compliments the tag teams.
For a long while now, the Airtel account will breath fresh air and flourish. The account which hitherto perching gingerly after the Scannad Advertising, a Kenya based global ad group moved to set up shop in the country and directly warehouse the telecom brand’s account.
The move suffered a terrible defeat through litigations and court pronouncement which held that the management of the brief should remain as it were ab initio.
While the owners of the brand were reluctant to resume business with its former handler agency, they tactically avoided venturing into new campaigns as they strategically deployed other below-the-line activities to promote the brand, a move that did not add optimum value to the brand.
Airtel Nigeri’s fresh air came with a new management; the trickle down of freshness is certainly the sync of its marketing function that culminates in this unobstructed flow of creativity and partnership with high flying agencies to lifts its business.
In June 2010, the company acquired Celtel from Zain and rebranded it as Airtel. The company offers mobile telephony, internet and other related value added services. It also offers special blackberry enterprise solutions to its customers. The company has over 40 million subscribers and holds approximately 25% of the mobile market share in as at 2014. The company is a wholly owned subsidiary of Indian telecom operator group, BhartiAirtel.
BhartiAirtel Limited is a leading global telecommunications company with operations in 20 countries across Asia and Africa. With headquarters in New Delhi, India, the company ranks amongst the top 5 mobile service providers globally in terms of subscribers. In India, the company’s product offerings include 2G, 3G and 4G services, fixed line, high speed broadband through DSL, IPTV, DTH, enterprise services including national and international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G mobile services. BhartiAirtel had over 264 million customers across its operations at the end of July 2012.
Airtel Nigeria celebrates its milestones and efforts towards achieving robust and extensive network coverage across the country for both voice and data services. Airtel Nigeria has invested enormous resources to the upgrading of its network infrastructure and has made significant CAPEX (capital expenditure) investment towards improving network quality. Currently, Airtel Nigeria has the widest and largest 3.75G coverage in the country.
In the last 30 months, Airtel Nigeria has invested over $1.2bn dollars to expand and deepen network capacity and quality in Nigeria, in pursuit of world class Quality of Service (QoS).
To deepen Airtel Nigeria’s network capacity and coverage, it rolled out the 3.75G platforms, offering high speed mobile Internet, across the 36 states of the federation and the Federal Capital Territory in Abuja.
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