African Vogue is hiring General Manager, Digital Marketing Manager in Lagos
African Vogue Nigeria Limited (AVNL) is currently seeking a General Manager and a Digital Marketing Manager for its business in Lagos. It seeks candidates who desire a long-term career opportunity with a company in the broad financial and educational sectors.
Essential duties and responsibilities
- Lead and oversee daily operations of the business
- Direct and oversee staff members to make sure operations align with the vision of the company and our customers
- Drive sales through new and existing client engagement to exceed targets – this includes going for presentations, reaching out to new customer segments, ensuring post sale service is improved and maintained at all levels in the business
- Research and identify new growth opportunities
- Design and execute strategies to grow the business
- Manage production of monthly management reports
- Provide weekly updates and reports to CEO
- Ensure all staff are properly trained and equipped to effectively provide excellent service.
- Minimum qualifications (knowledge, skills and abilities)
- At least a bachelor degree in any discipline
- Strong relationship building skills – must be able to manage customer relationships effectively
- Minimum 5 years work experience in a similar role at management level
- Financial acumen is a must and accountancy experience is highly desirable
- Experience designing and implementing strategies to meet your targets
- Sales and marketing experience is also highly desirable
- Business development experience (looking for individuals that have won customer orders, contracts etc)
- Results oriented with proven record of success – success does not only have to be with sales, process improvements, effective cost reduction etc are also applicable
- Experienced with managing people, identifying promising talent and helping them grow to support business strategy
- Performs with minimal supervision.
Location: Lagos, Nigeria
Application Closing Date: 30th August, 2019
Method of Application: To Apply, send your resume to [email protected]
Digital Marketing Manager
Currently seeking a Digital Marketing Manager for its business. The company is looking for an amazing, data-driven inbound marketer to own the majority of the marketing funnel for our company. The selected applicant will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help him or her accomplish.
Essential duties and responsibilities
- Develop and implement strategies for generating and qualifying leads for business by identifying target audiences and devising digital campaigns that engage, inform and motivate in order to drive sales.
- Design and oversee all aspects of our digital marketing department including our marketing database, email, social media, and display advertising campaigns.
- Develop and monitor campaign budgets.
- Plan and manage our social media platforms.
Requirements
- At least a bachelor degree
- 3-5 years proven experience as Digital Marketing Executive or similar role
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience with A/B and multivariate experiments
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
Location: Lagos, Nigeria
Application Closing Date: 30th August, 2019
Method of Application: To Apply, send your resume to [email protected]
Ogilvy and WPP ride out CBP backlash in global PR win for InterContinental Group
InterContinental Hotels Group (IHG) has awarded WPP an expanded chunk of its PR business, sidestepping the controversy of Ogilvy’s work with the US Department of Customs and Border Protection.
IHG has consolidated its global PR work into WPP agencies Ogilvy, Hill + Knowlton Strategies and Burson Cohn & Wolfe. It will be led out of Ogilvy’s New York offices.
Staff will work across a number of IHGbrands, including Holiday Inn, Crown Plaza and Avid Hotels.
IHG has worked with WPP since 2012 in “select” regional markets, according to a press release. These include the UK, China and Canada.
It is understood the consolidation will see markets such as Latam and the US brought into the holding company’s fold, meaning IPG’s Weber Shandwick will lose the latter account.
IPG confirmed to The Drum that it was no longer working on the business.
Jaime Prieto has led WPP’soverarching ‘Team IHG’ out of New York since April, overseeing digital, media and creative accounts alongside PR.
Emma Corcoran, vice-president of global corporate communications at IHG, said: “Partnering with WPP to tell engaging stories that drive greater awareness and preference among consumers is an important part of how we differentiate ourselves in the industry.”
Mark Read, chief executive of WPP, said the win proved clients are “reacting positively” to the holding company’s turnaround pan. The strategy, which was unveiled after the departure of founder Sir Martin Sorrel, aims to simplify the company’s offering through consolidation.
However Ogilvy, one of its biggest agency brands, found itself in an international PR crisis of its own last month after its advertising work for the CBP was made public amid reports the government agency was detaining migrants in unsanitary premises on the Southern Border.
Its chief executive John Seifert was forced to issue a statement standing by the new client after a recording of staff confronting leadership over the account was leaked to the press.
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