ADVAN gears up for 2025 African Marketing Excellence Awards
By Felicia Nwosu
The Advertisers Association of Nigeria is set to host its annual African Awards for Marketing Excellence on February 22, 2025, at the Admiralty Conference Centre in Victoria Island, Lagos.
This prestigious event, themed “Controlled Chaos: Mastering Marketing in a Hyper-Connected World,” will celebrate innovation and impact in the marketing industry. It reflects the complexities of today’s digital landscape, where brands must navigate fragmented consumer attention, unpredictable trends, and an overwhelming flow of digital content.
Promising an unforgettable evening of glitz and glamour, the awards ceremony will be a gathering of Africa’s marketing elite. Top marketing professionals, government officials, industry icons, and CEOs of multinational corporations are expected to grace the red carpet, showcasing their style and elegance. Guests will be welcomed with flashing cameras, dazzling lights, and a sea of paparazzi capturing every moment.
The Admiralty Conference Centre, known for its luxurious ambiance and breathtaking views of the Lagos waterfront, will be transformed into a spectacle of elegance, featuring exquisite décor, sophisticated lighting, and a captivating stage design. Attendees will experience a night of high fashion, premium entertainment, and inspiring recognition of excellence.
This year’s awards will feature exciting new categories, including Best Use of AI, recognizing brands that leverage artificial intelligence for innovative marketing campaigns. Also introduced is the Industry Builder Award, which celebrates top entrepreneurs and CEOs who have significantly contributed to their industries, driving growth and transformation. Another notable addition is the Public Sector Brand of the Year Award, honoring government agencies that have effectively used perception marketing to promote policies and build sustainable brands.
The 2025 theme was inspired by the rapidly evolving marketing landscape, where traditional playbooks no longer suffice, and adaptability is crucial. Manpreet Singh, Chief Marketing Officer of Tolaram Group and Chairman of the Awards Planning Committee, emphasized the importance of agility and authenticity in modern marketing.
According to him, brands that succeed today are those that embrace unpredictability, experiment relentlessly, and maintain a genuine connection with their audience.
The association revealed that Singh is joined on the planning committee by other influential marketing professionals, including Sandra Amachree, Head of Marketing Communications at Nigeria Breweries Plc, and Funmilayo Osineye, Business Manager at Nestle Plc, alongside members of the ADVAN Executive Council. Their combined expertise ensures a meticulously organized event that reflects the highest standards of excellence.
Beyond the awards, the night will feature electrifying musical performances, captivating dance acts, and surprise celebrity appearances. An exclusive after-party will provide a luxurious networking environment where industry leaders, trendsetters, and rising stars can mingle, exchange ideas, and forge valuable connections.
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