ADVAN faults ARCON over exclusion from NSIB committee
The Advertisers Association of Nigeria (ADVAN) has expressed its dissatisfaction over its exclusion from the committee setup by the Advertising Regulatory Council of Nigeria, (ARCON) for the establishment of Nigeria Stock Image Bank (NSIB).
ARCON recently unveiled plans to create a Nigeria Stock Image Bank with the aim of establishing a repository of stock images for commercial use. The Regulatory body has however inaugurated a committee tasked with the responsibility of laying the groundwork for the establishment.
This development has sparked a strong reaction from the Advertisers Association of Nigeria, which expressed concern about the lack of inclusion in the initiative.
According to a public statement issued recently, ADVAN reinterated that advertisers are not represented on the committee established by ARCON for the setup of the NSIB.
The body clarified that if any advertisers are involved, they are there in an individual or organizational capacity and do not represent the collective interests of the advertising industry.
It further highlighted the importance of involving all relevant regulatory agencies to ensure a properly managed system, cautioning against the creation of additional layer of taxation in an already heavily regulated market.
ADVAN warned that the establishment of the NSIB must not interfere with the constitutional right of advertisers to freely patronize their vendors or contractors while conducting their legal businesses as anything short of this could lead to market monopolization.
“It is ADVAN’s desire that the marketing and communication industry move forward and thrive. It is, however, disturbing that policy creation in the industry is not achieved by an all inclusive stakeholder approach, but by the submissions of a selected few
“ADVAN, as a critical stakeholder in the marketing communications industry, will always be at the forefront in supporting stakeholder-inclusive, well-researched regulations for the development and viability of our industry.” The statement reads in part.
RECOMMENDED ARTICLES
Comment
No comments found.