Ad Age extends submission deadline for young creatives cover competition
Global Marketing & Advertising publication, Ad Age has announced an extension of the deadline for the young creatives cover competition to 22nd of April, 2021. This was made known by Ad Age according to a statement on its website.
The statement reads: “Young creatives, we’ve extended the deadline for Ad Age’s annual cover competition celebrating your talents. Thursday, April 22 is the final day to submit your idea that could land on the cover of Ad Age’s Cannes Lions issue.”
Each year, Ad Age shines a light on up-and-coming creative stars around the world with Young Creatives Cover Competition.
The organizers said: “We are inviting global talents, age 30 and under, to create the opening page of our print issue that publishes the week of the Cannes Lions Festival of Creativity.”
“Last year when we announced the contest, the industry (the whole world, for that matter) had been upended by the pandemic and social unrest. We asked contestants to illustrate how creativity helped to fuel us through the chaos.”
Today, the struggles continue, yet agencies and marketers have evolved quickly to keep up, developing new ways of working and proving just how agile and inventive they can be. With this in mind, for this year’s contest, we are hoping to look further into the future, and explore where evolution will take the industry next.
“For 2021, we want you to imagine what Ad Age’s cover will look like 10 years from now.”
Ad Age listed 4 ideas where interested candidates can explore in their design as: “What will be captivating advertisers and marketers’ attention in a decade, what will the agency of the future look like, what will be the biggest trend in marketing, what will be advertising’s most difficult challenge?”
Speaking on the expectation from interested candidates, the leading global publication said:
“As always, we suggest you avoid cliches (we’ve seen many lightbulbs, brains, Lion trophies, pencil shavings and such over the years, so if you do decide to feature often used symbols like these, make sure it’s in a fresh, surprising way). The ideal submissions will be compelling both conceptually and visually.”
Adage noted that the competition is free to enter. Winners will see their design appear on Ad Age’s June 14 cover and will also win a virtual pass to this year’s festival. Teams are free to enter, and up to two team members will receive tickets if their entry earns the top prize.
The Ad Age Young Creatives Cover Competition is open to students, full-time agency creatives, and freelance creatives who are age 30 or under at the time the Ad Age Cannes issue releases on June 14. You must be 30 or younger on June 14 to qualify.
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