AB-InBev partners Loeries on integrated campaign
By Zion Rufus
Global brewer, AB InBev is reiterating its continuous dedication to creativity as it partners the Loeries Creative Week 2022 which is scheduled to kick off in October.
“Creativity is a core part of what we do at AB InBev,” AB InBev had said.
“In 2018, we set the ambitious goal to become the best company in the world at creative effectiveness to bring us closer to our consumers and respond more quickly to their needs and trends in a rapidly changing world. And we knew the only way to get there was if all the brands in our portfolio, and all our teams across the world, worked together towards that goal.”
The Loeries Creative Week celebrates, recognises, rewards, inspires and fosters creative excellence in the brand communication industry. The Awards promotes and supports creativity by helping marketers, agencies and consumers appreciate the value of ideas and fresh thinking.
This year, District Six in the City of Cape Town will be playing host to the 2022 edition of Loeries Creative Week as the region’s creative minds come together to recognise the best work from across Africa and the Middle East. The week promises a cultural immersion into the District Six areas as the brand communications celebrates the best in creative excellence from across the region.
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