AAAN inaugurates monitoring unit for AISOP, tasks members on compliance
By Oghale Mafuru
In a bid to ensure strict compliance with the Advertising Industry Standards of Practice (AISOP), the Association of the Advertising Agencies of Nigeria (AAAN) has inaugurated a Monitoring/Compliance Unit.
The unit, which was constituted on Monday November 15, 2021 at AAAN’s Secretariat, is saddled with the responsibility of monitoring infringements of AAAN and APCON codes and laws, sensitize the industry on the dos and don’ts within the code of ethics and constitution, and will work closely with the Professional Practice Committee whose responsibility is to resolve conflicts amongst member agencies, as well as implement sanctions where there is infringement.
The monitoring unit is chaired by an astute professional and past President of the Association, Kelechi Nwosu. Other notable professionals who are members of the unit are Dele Ariyo, Funke Adekola, Mary Ogechukwu, and Sukanmi Atolagbe.
Speaking during the event, President of the AAAN, Steve Babaeko stated, “The importance and timeliness of the unit cannot be overemphasized. With the introduction of AISOP, the unit will have to ensure that the industry is working in line with laid down guidelines.”
While reiterating the need to maintain high professionalism and ethical standard, the association director, Kemi Fabusoro said, “There is plan to sensitize members and the industry on some of the plans to ensure that the industry begins to operate in line with global best practice and there will be many more initiatives that will be rolled out in the coming months to continue to support our members.”
According to the Chairman of the Professional Practice Committee, Jimi Awosika, the inauguration of the unit will enable the committee carry out its duties effectively since cases have to be reported before it can wade in and resolve any disputes as well as sanction erring members.
On his part, Chairman of the unit, Mr. Nwosu thanked the Association for the confidence reposed in him and for the opportunity to serve. He assured that the unit will begin work immediately on modalities of ensuring that people have confidence and trust to report infringements and that penalties are served where necessary, working with the professional practice committee.
The constitution of the Monitoring/Compliance Unit was the outcome of the painstaking and thorough efforts of a working group set up by the Association and headed by Lanre Adisa.
The Advertising Industry Standard of Practice (AISOP), which took effect from 6th of October, 2021 is the new guideline for all advertising practitioners. It also provides the regulatory framework in all critical areas of concern for the stakeholders.
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