141 Worldwide MD, Bunmi Oke Urges Government to Engage Citizens
One of the top female executives in Nigeria’s integrated marketing communication sector Bunmi Oke, has challenged government to engage citizens more so that they can understand government programmes.
She admonished government to borrow a leaf from the approach of brand owners who are very businesslike in their bid to connect with consumers, adding that government will get more support for their policies and programmes be so doing.
The admonishment was made at a recent event in Lagos, against the back drop of the fuel supply crisis which lasted for over three months and provoked tension between the Federal Government and citizens, most of whom expressed lack of trust in the Buhari government.
“This is the time government need to look at its brands equity with citizens. They need to engage citizens more so that they can understand their programmes and support it more,” Oke, who is the Managing Director of 141 Worldwide said.
Oke, a former Advertising Agency Association of Nigeria President however stressed that such level of engagement could be achieve when government appoints professions like registered members of the AAAN and APCON to executes its communications. She added that the industry will continue to sensitise the government on the role of advertising in driving government policies.
She insisted that when government contracts AAAN for its communication purposes, not only will the right messages grow the economy and re-orientate our citizens, we will create jobs for a lot more of our citizenry as has been done by the private sector.
“There is a lot more consciousness of the role of AAAN and the impact of advertising and marketing communications in the society. This consciousness will continue,” she disclosed.
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