Afrinolly boss identifies lack of regulation, structure as bane of SMEs growth in Nigeria
The Executive Director, Afrinolly Creative Hub, Jane Maduegbuna has taken a critical assessment of Nigeria’s business environment and observed that lack of proper regulation, order and structure were major challenges against growth and development of the Small and Medium Scale Enterprises (SMEs) sector in the country.
Providing answers to MARKETING EDGE enquiries recently in Lagos, Maduegbuna observed that SME’s sector in Nigeria operated under very severe and unconducive economic environment, pointing out that in order for the sector to grow and thrive, the operators must create a well established structure, proper order as well as an effective regulatory mechanism.
Highlighting on the company’s growth plans and objectives, she said the organisation which is a major player in the films, fashion and music industry was currently focused on the upliftment and betterment of Nigeria’s creative sector as a whole with a view to expanding its business frontiers across other African markets.
She described the business operations of the company as cutting across three basic areas namely; turnkey production, incubation and training, adding that the organisation was committed to the goal of delivering a corporate culture that is based on trust and consistency.
“Our business interests can easily be understood as “T.I.T,” like tit for tat. “T” stands for “Turnkey production”. We do pre-production all the way to post-production. The “I” stands for “Incubation”. We act as a petri dish of creativity and skills. And the last “T” stands for “Trainings”. Here we basically render services, talks and lessons that allow individuals to grow or discover new skills.
“As for our offering to our target market, I believe our greatest stronghold to render is, of course, our trust, consistency, dedication and work climate. We, for some reasons, find ourselves to be very good at fostering and maintaining good faith, or at least that’s what I’ve heard. This gives us good communication and proper comprehension of our client’s demands and needs. With this, we are able to optimise and maximise the utility and satisfaction found in our deliverables.”
She continued: “You see, our clientele are usually multinationals so this makes people think we are opting out of the Nigerian market. But the truth is we are, in fact, interested in the entirety of the creative sector. We, however, do lean towards the film, fashion and music industry as we believe these three are heavily intertwined and dependent on each other.”
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