At the 13th edition of the prestigious EDGE Awards, Rehoboth Chops and Confectioneries Limited claimed the spotlight. The awards celebrate Nigeria’s marketing and brand trailblazers. The company earned the title of Outstanding Confectionery Company of the Decade. It once again confirms its place as a household name in Nigeria’s bakery industry.

Moreover, Mr. Abayomi Awe is the Managing Director of Rehoboth Chops & Confectioneries Limited and Momo Cakes & Cookies. He also serves as Deputy President of the Premium Bakers Association of Nigeria (PBAN). He received the Outstanding Confectionery Brand Personality of the Decade Award. Together, these two honours celebrate a company and a leader. Their vision, creativity, and resilience are continuing to redefine Nigeria’s confectionery industry.

EDGE Awards 2025: Abayomi Awe, Rehoboth Chops are taking top confectionery honours of the decade

Mr. Abayomi Awe

In addition, Mr. Awe received the award for Outstanding Confectioneries Brand of the Year. He shared how the business is continuing to rise above Nigeria’s turbulent economy. This allows it to stand recognised as an outstanding brand. He explained that the journey has not been without challenges. However, resilience, innovation, and an unyielding commitment to quality have remained the cornerstones of Rehoboth’s growth.

Read also

When asked about his experience at the EDGE Awards 2025, Mr. Awe expressed his admiration for the grandeur and organisation of the event. Notably, he praised MARKETING EDGE for curating a brilliantly executed and highly successful awards night.

Meanwhile, Rehoboth Chops and Confectioneries has been steadily winning customer loyalty. It achieves this through innovative flavours, consistent quality, and a deep commitment to satisfaction. Beyond that, what began as a bold idea is now growing into a national favourite. It brings joy and sweetness to countless occasions across the country.

As a result, Mr. Awe’s recognition as Brand Personality of the Decade underscores his role not only as a business owner. He is also a pioneer. His vision, drive, and pursuit of excellence are continuing to set Rehoboth apart in a fiercely competitive market.

Ultimately, behind every great brand stands a tireless dreamer. They have the courage to create something extraordinary. The Rehoboth story is shining at the EDGE Awards. It reminds the industry that passion, perseverance, and purpose are timeless recipes for success.

ALSO WATCH MARKETING EDGE ONTV