Blanche Aigle PR has won West Africa’s Best PR Campaign at the SABRE Awards Africa 2025, reinforcing Nigeria’s voice in purpose-led communications and setting a new benchmark  in that category.

The SABRE Awards Africa 2025 has officially honoured Blanche Aigle Communications with the award for West Africa’s Best Public Relations Campaign, recognizing its landmark work on “Viva Clean Hearts, Clean Clothes.” The campaign masterfully blended CSR storytelling with cultural relevance, purpose, and public value. It also earned a shortlist placement among the six best campaigns in Africa.

PRovoke Media presented this prestigious award during the APRA 50th Anniversary and the 36th Annual Conference in Mombasa, Kenya. The SABRE Awards celebrate the most impactful PR campaigns across the continent, judging them on strategic excellence, creativity, and real-world results.

Nene Bejide, Founder/CEO of Blanch Aigle Communications, receiving award

This recognition firmly places Blanche Aigle Communications not just at the top in West Africa but also at the forefront of a new communications movement—one that thrives on values, draws strength from identity, and measures success by authentic societal impact.

At the heart of the campaign, the team championed a message that went beyond product utility. They redefined cleanliness not just as hygiene, but as emotional dignity and collective aspiration. Their work boldly departed from the generic, inviting audiences to rethink how brands integrate into people’s lives—especially within African contexts where culture is currency and messaging must earn its place.

“This award is more than a trophy; it is a global recognition of the kind of work we have always believed in: insight-led, human-centred, culturally intelligent storytelling,” said Nene Bejide, Founder and Principal Consultant of Blanche Aigle PR.

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She added, “This marks the second consecutive year Blanche Aigle PR has won this category at the SABRE Awards Africa, a clear reflection of the agency’s unwavering consistency, strategic clarity, and sustained impact across campaigns year after year. We are here to build narratives that shape how Africa sees itself and how the world sees Africa.”

The ‘Viva Clean Hearts, Clean Clothes’ campaign has become a regional blueprint in brand strategy. Blanche Aigle Communications activated deep consumer emotion while remaining deeply rooted in local nuances. They centered the campaign around students’ well-being and positioned Viva Detergent as a leading advocate against bullying in Nigerian schools—linking hygiene with dignity, emotional safety, and community care.

Nene Bejide, Founder/CEO of Blanch Aigle Communications

Through integrated touchpoints—from community markets to digital storytelling—the campaign engaged over 2 million Nigerians, driving a 42% lift in brand affinity and transforming Viva Detergent into a symbol of cleanliness and care. Blanche Aigle Communications built an ecosystem of communication where every channel, every word, and every visual held deep meaning.

As a top PR agency in Nigeria, Blanche Aigle Communications provides services in strategic communications, media relations, brand storytelling, event management and support, crisis communication, stakeholder engagement, and community advocacy. They help brands lead with purpose and connect through culture.

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This historic win marks a pivotal moment in the evolution of PR in Africa. It signals the arrival of a communication era where cultural fluency stands central, not optional, where PR drives the strategy, not supplements it, and where agencies like Blanche Aigle Communications emerge not just as service providers, but as cultural architects, business enablers, and custodians of modern African narratives.

With this milestone, Blanche Aigle Communications reinforces its voice as a pacesetter for the future of African communications—one rooted in purpose, powered by community, and driven by powerful storylines that matter.

For more information or press inquiries, please contact [email protected] or visit www.blancheaigle.com. You can also follow the conversation on social media via @blancheaiglepr.