Sprite breaks the mold with bold new tea fusion for summer. The brand  is shaking up summer with an unexpected fusion that reimagines how soda and tea come together. The brand has unveiled a limited-edition flavor, Sprite + Tea, blending its iconic lemon-lime soda with iced tea for a fresh twist on warm-weather refreshment.

Packaging for Sprite + Tea delivers a visual refresh too. While keeping the recognizable Sprite logo and signature green, the design introduces rich gold and amber tones, along with splashy graphics and playful typography that stands out from traditional ready-to-drink tea brands.

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The idea for this beverage mashup didn’t come from a board-room , it was sparked by a consumer trend of mixing tea bags into Sprite. “This flavor was born from the creativity of our fans,” said Kate Schaufelberger, Brand Director for Sprite North America. “We saw this trend catching on and wanted to bring our own spin to it   one that felt authentically Sprite.”

To bring the new release to life, Sprite partnered with Eastside Golf, a fashion and lifestyle brand known for blending hip-hop and basketball culture into the traditional world of golf. The duo’s collaboration centers around the theme “A Refreshing Take on Tea,” celebrating boundary-breaking creativity. The campaign’s flagship ad, “The Fix,” stars Eastside Golf founders Olajuwon Ajanaku and Earl Cooper, alongside artist Monaleo.

Sprite’s push doesn’t stop there. A second ad, cheekily declaring the new drink “not your granny’s tea,” is airing across out-of-home placements and social platforms. Meanwhile, consumers can unlock exclusive perks through a new “Sprite Squad” digital experience by scanning any Sprite product, gaining access to Eastside Golf content and more.

Interestingly, this innovation originated as a research project by an intern  but it wasn’t long before the idea exploded on TikTok, racking up millions of views. “The response validated everything we were feeling,” said A.P. Chaney, Senior Creative Director for Coca-Cola’s sparkling flavors division in North America. “This is the kind of moment where we can take a bigger swing and see where it lands.”

Chaney likened the new tea-soda hybrid to Sprite Lymonade, another fan-driven flavor that started as a grassroots combination before becoming a staple. If Sprite + Tea resonates with enough fans, it may eventually earn a seasonal spot on Sprite’s flavor calendar — much like the returning favorite, Sprite Winter Spiced Cranberry.

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“As a brand, we’ve always embraced cultural disruptors,” Schaufelberger added. “Collaborating with Eastside felt like a perfect match  two forces blending tradition with boldness, just like Sprite + Tea itself.”

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