Chain Reactions Nigeria marks 15 years of eminence, unveils new logo
By Felicia Nwosu
Nigeria’s leading PR and consulting firm, Chain Reactions has kicked off the beginning of another success journey as it marked its 15th corporate anniversary with the unveiling of a new logo and revamped website.
Tagged ‘Ara Unstripped’, the celebration which held on March 30, 2022, readily showcased how vintage the PR brand has become within its 15 years of existence.
Emblazoned with iconic and memorable moments, the epochal event was graced by the presence of the Lagos State Governor, Babajide Sanwo-Olu, represented by his Executive Assistant, New Media and Public Relations, Olusegun Fafore; and other top government officials and notable personalities in the Nigerian IMC industry who came out in numbers to identify with the success story of the leading PR firm.
While delivering his welcome address, Managing Director/Chief Strategist, Chain Reactions Nigeria, Israel Jaiye Opayemi narrated how the firm shot off as a small media service company in 2007 with just two members of staff.
Going down memory lane, the PR boss shared that despite a series of rough challenges encountered, Chain Reactions Nigeria, today, has triumphantly headed to the success ladder.
He said: “With this, we have been able to triumph over every single challenge that we met on our way, from funding to getting clients. We have been there and we have seen it all.Today, what we are about to do is not just for ourselves or our clients but for this great country and this great continent. We have decided to have a much shift from what we have always done because, we said to ourselves, for us to be able to disrupt the IMC sector in Nigeria and Africa, we must first of all disrupt from within. ”
High point of the glamorous event was the unveiling of the rebranded logo aimed at repositioning the brand.
According to Colin Morris, creative director, Chain Reactions, the beautifully and colourfully distinctive logo was designed to reflect and depict Nigeria’s heritage as the drumbeat of Africa.
“The colours with orange at the left and yellow to the right, these colours depict the optimism of Nigeria, despite its challenges, reflecting the spirit of Nigerians. They also reflect the colours of the Sahara, which is not in Nigeria but in Africa. The logo signifies both Nigeria and Africa. ”
‘Ara Unstripped’ also featured the maiden edition of Innovation and Tech Trends Summit (ITTS), a Chain Reactions Nigeria proprietary initiative exploring technology and innovation trends and their impact on businesses and lifestyles.
Digital wizkid and computer guru Franklin Ozekhome, a digital strategist at Insight Redefini/ Publicis One, passionately dissected the theme: “Enablers for living and winning in a disrupted world” during the ITTS session.
Ozekhome who explained the various avenues through which businesses and brands can meet every consumer’s need in various demography distinctively and satisfactorily by leveraging disruptive technology also revealed that for the past few weeks, Chain Reactions has been in collaboration with ‘Think Africa’.
The tech wizard also disclosed that their mission was to look at happenings surrounding all groups, especially GenZs, in terms of understanding the political era of today which is very different from what it seems. This he stated, was by understanding the events going on within the youth market, taking into cognizance, events revolving around politics to religion, from entrepreneurial to business as well as its implications for brands and businesses.
His words: One of the key things is such assumptions on what is youth in Nigeria, so as a brand or business, which demography are you actually targeting?If we compare Gen Z with the millennial, we still have a whole lots of differences in terms of culture and lifestyles, so who exactly are we talking to and what does it mean for brands and businesses. How can we deep-dive into them.Thank God for the acceleration of digital disruption since 2020 after the pandemic. It has enhanced all of the things we do in terms of leveraging and assisting in our working from home. Religion is also there, but how does it affect our curiosity, the way we accept, process and connect with people and what are the societal conclusions of connecting with others as a communal people with different tribes, in conjunction with a plethora of channels available in the social media. Are we part of that discussion?”
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