50 amazing quotes from a cerebral Amazon at 50
By Zion Rufus
Tolulope Medebem is an IMC professional, who honed her skills through decades of experience in Advertising, Marketing and Communications with almost two decades of profound professionalism spanning experiential marketing, brand marketing, brand management, and event management amongst others.
Medebem currently sits as the Chief Operating Officer and Lead Consultant of Aster Integrated Marketing Limited, and the Vice President of the Experiential Marketers Association of Nigeria (EXMAN).
As the cerebral Amazon marks her 50th milestone, here are 50 remarkable quotes fished from her deep sea of insights.
*Agency competition didn’t start today and I doubt it will end today as I believe it’s as old as time.
*Now isn’t the time to lose hope or rest on our oars, now for us is the time to dig in even more tenaciously and hopefully this pays up ahead.
*We all need to come together to find ways that we can cooperate to ensure that we all grow.
*If somebody holds onto everything and thinks he or she will grow alone, somewhere along the line, it is going to affect not only the person but everyone else.
*Value implies the meeting of ‘a need’ someone has (generally, a someone that matters, in this case, your client/brand).
*I want to be the best in everything that I do without stepping on anyone’s toe.
*My understanding in life is to strive to be the best that I can be, giving all glory to the Most High.
*I do know and believe that somehow, Nigeria will be great again
*As much as mergers and acquisitions might work, another solution is partnerships (partnerships between agencies) – Coming together, offering certain services or expertise (even within the same ‘sector’) and ALL working together as a team to deliver on EXCELLENCE.
*I guess it’s convenient to ‘own’ your successes (failures) personally.
*I think what we should be trying to do is get to a point where we can have a collective relationship, an industry wide relationship such that this issue of transparency may be reduced a bit.
*Again, it still translates back to the issue of values. If between our clients and ourselves we understand the value we are bringing to the table for each other, I am not sure we would get to that point where there will still be any issue
*Technology does not run a business, but good relationships do”.
*In-person experience is never going out of style; humans are social animals in nature; social life activities will always be there; the digital aspect of experiential marketing enhances the experience and the engagement.
*Live experiences can never go out of style, ever.
*Honestly, we all are or should be celebrating our ‘wins’ right now (big, small, whatever happens), especially as we adapt to the changes in terms of policies, budgets and the actual expression of our ‘creativity’.
*Agency competition didn’t start today and I doubt it will end today as I believe it’s as old as time.
*Now isn’t the time to lose hope or rest on our oars, now for us is the time to dig in even more tenaciously and hopefully this pays up ahead.
*We all need to come together to find ways that we can cooperate to ensure that we all grow.
*If somebody holds onto everything and thinks he or she will grow alone, somewhere along the line, it is going to affect not only the person but everyone else.
*Value implies the meeting of ‘a need’ someone has (generally, a someone that matters, in this case, your client/brand).
*I do know and believe that somehow, Nigeria will be great again
*I am creating and defining my LEGACY now
*Relationships and value ‘perception’ have always worked for us at Aster Integrated Marketing Limited.
*My basic advice: always remember to focus and pray (in both good and bad seasons), as much as we try to ‘shy away from the spiritual’, we all, are, after all, spirit beings.
*Remain focused, pray, innovate (think outside the box), and do what you believe in.
*It obviously is not business as usual right now; and the new normal essentially means that we all need to be more creative and innovative in delivering service value to our various clients in ways that ensure everyone right from your team through to the consumers and your client is kept as safe as possible.
*2020 helped us to discover working smarter and more integrated leveraging on digital technology as well as data sourcing and integration.
*As much as we need to connect and engage with the consumers, safety becomes imperative at every point.
*You are only as good as your last activity. A new activity means you have to be better than what you did before
*Just like the older child needs to understand that there is more fun in numbers, the same way as agencies, we need to understand that collaboration benefits all parties involved.
*As far as I’m concerned, keeping a relationship going is in everyone’s interest. Agency and client relationship are just like a marriage (yes, marriage), a two-way street that requires trust, honesty, understanding, transparency, and mutual respect, thus, means simply developing a relationship and hopefully keeping it.
*Truth though, we are a very resilient bunch and I know that we will all find and are finding ways to ensure that we as agencies remain relevant to our various clients by offering them tangible value.
*I would honestly say, we all should be patient, relax and watch to see how this evolution affects us all – good, bad, restructuring and so many various ways.
*Value implies the meeting of ‘a need’ someone has (generally, a someone that matters, in this case, your client/brand).
*As we are all currently experiencing, especially with digital technology, most have gotten to the point where new skill sets, including content development and management,are needed in order to remain relevant and of value to your client and to do this, new skill sets as mentioned earlier, brilliant minds whether experienced or inexperienced will come together to make magic that connects with and engages the consumers on ALL SENSES.
*The Nigerian experiential outlook is that we are resilient, and as long as we remain innovative and creative, the sky’s our limit with regards to how we are able to integrate all of this into effect.
*Whatever it is that I aim at, I want to keep on working at it in line with the company vision of being the best in everything we do which for me would be: as a mother, a wife, an entrepreneur, and a leader to my people (in that order).
*The bottom line is that I am striving to be the best that I can be within the realm of reason and within the space that the Almighty has given me.
*The truth about being in a global world is that whatever is happening internationally, we should continually keep tabs here. Obviously, we need to tap into whatever is going on in the world.
*Ideally, every activity in experiential marketing is supported by technology. There is a need for technology amplification and integration.
*If we all realise that we are all our own local governments, we provide our security, we provide our light, we find it’s a situation where we have to joggle and we keep on joggling at least until we all become major joggle masters.
*We are all within this space and we all know what is going on and all of that.
*The truth is that we are here and we have to make it work.
*Experiential is something that works on the basis of experiencing, that is, using your five major senses of hearing, tasting, smelling and touching.
*Achieving the much desired growth in the industry would be largely dependent on how much the practitioners are able to prove and convince the clients and service consumers by showcasing positive values and healthy perception for the practice.
*The industry is constantly evolving and it is imperative that one innovates or dies.
*At the end of it all, running a great experiential campaign is about how well the job has been done as well as what value has been created for both the consumer as well as the client and honestly at what cost (right now, it’s a cost battle as well).
*Creating Brand Experiences or Experiential marketing is BEST, basically because it invites the consumer to do something memorable and create a positive brand association.
*Every company rises and falls to their own hand. The better run and managed your company is vis a vis its competitors, the stronger and more likely you are to attain and master a dominant position.
We must earn our clients trust to get us engaged in their campaign plans/strategies right from the start.
It’s the value which you offer that makes your clients take you as a strategic partner
RECOMMENDED ARTICLES
Comment
No comments found.