X3M Ideas celebrates 12 years of creative excellence and social impact
By Oluwaseyi Lawal
At the centre of Nigeria’s thriving advertising sector, innovative and creative advertising agency X3M Ideas, celebrates its 12th anniversary with a loud cheer that exudes success and creativity.
This significant achievement marks more than just the agency’s years of service; it also celebrates its outstanding journey, which has been marked by pioneering creativity, an unshakeable dedication to social responsibility, and an impressive array of honours, which includes the coveted Cannes Lions and Pitcher Awards.
Established in 2010 by the forward-thinking Steve Babaeko, X3M Ideas has grown from a modest beginning to become a creative and strategic creative power house. The firm has reached the highest level of achievement locally and globally within this short life- span, thanks to Babaeko’s unwavering dedication to quality and his enthusiasm for stretching the bounds of traditional advertising. Since it was established, X3M Ideas has committed itself to developing creative advertising campaigns that effectively combine digital technology, tactical knowledge, and creativity to connect with the target market on a deep level.
The core value of X3M Ideas is a strong dedication to social responsibility initiatives. The agency’s CSR efforts are strong and diverse, demonstrating a sincere commitment to improve people and promote change. X3M Ideas has led multiple initiatives to improve social well-being, healthcare, and education throughout Nigeria. The organisation organises medical care camps, builds and renovates schools, gives scholarships to deserving students, and provides significant funding to a number of philanthropic organisations.
The latest of these initiatives include X3M Tech, an initiative designed to equip the next generation of Nigerians with cutting-edge technological skills. This initiative is in furtherance of its corporate social responsibility and in commitment to the corporate philanthropic gesture it has maintained over the course of 12 years. Numerous lives have been impacted by these programs, demonstrating the agency’s conviction that companies can and ought to be positive forces in the world.
The numerous honours that X3M Ideas has accumulated over time are evidence of its creativity and dominance in the field. The agency created history by being the first advertising agency from Nigeria to win an award at the Cannes Lions International Festival of Creativity, which is one of the most widely coveted titles in the world of advertising. This accomplishment demonstrated the extraordinary skill and creativity coming from Nigeria in addition to putting X3M Ideas on the global map.
X3M Ideas has continuously outperformed in Africa’s largest creative awards festival, the Pitcher Awards, taking home multiple trophies in a wide range of categories. These awards include two grand prix awards won in 2023 for the soot life expectancy campaign, which used an algorithm on the website sootcity.com to determine life expectancy based on exposure to soot in Rivers state. Locally, X3M Ideas has made a strong showing at the Lagos Advertising and Ideas Festival (LAIF) Awards, taking home first place year after year and solidifying its standing as a pioneer in Nigerian advertising.
Over the last twelve years, X3M Ideas has had a remarkable effect, consistently outstanding work, and unrelenting innovation. Raising the bar in the advertising sector and embodying an attitude of positive change, X3M Ideas has produced ground-breaking campaigns that redefined standard practices and impactful CSR initiatives that influence the nation at large. With a cutting-edge workforce of skilled individuals, cutting-edge technology, and an uncompromising dedication to creativity, X3M Ideas is well-positioned to maintain its current flourishing track and influence the advertising sector in Nigeria and beyond.
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