World out-of-home organization welcomes 15 new members
By Oluwaseyi Lawal
The World Out of Home Organization (WOO) has expanded its global OOH industry coverage by adding 15 more organizations to its roster just after a very successful World Congress in Hong Kong.
Speaking on this new development, Chief Operating Officer of WOO, Mark Flys said, “With the pace of change in Out of Home accelerating every year, WOO is now providing the perfect forum for all sectors of the industry to come together to learn from each other and develop the medium even further.”
Six of the new members are from the APAC region, five from Europe, two from the United States, one from MENA, and one from Africa. Notably, Remat Al-Riyadh Development Company is WOO’s first member from Saudi Arabia, while the growing interest from Asia indicates the dynamic expansion of OOH in that region. Among the new members, eight are national media owners, five are OOH service providers/suppliers, one is a global media agency, and one is a national OOH association.
The represented countries include the UK, US, France, Japan, Switzerland, Pakistan, Indonesia, New Zealand, Republic of Korea, Saudi Arabia, South Africa, Azerbaijan, and Finland.
The new members include Billups (global media agency from the US), Kakao Mobility Corp (national media owner from the Republic of Korea), Goldbach Neo (national media owner from Switzerland), Jeki (OOH service provider/supplier from Japan), Music Now (national media owner from South Africa), BillboardPlanet (OOH service provider/supplier), Trueform (OOH service provider/supplier from the UK), Pixei Group (national media owner from Indonesia), Go Media (national media owner from New Zealand), What the Shop (OOH service provider/supplier from France), Outshine (national media owner from Finland), Purl.app (OOH service provider/supplier from the UK), FOMA (national association from Pakistan), Remat Al-Riyadh (national media owner from Saudi Arabia) and Times Consulting (national media owner from Azerbaijan).
The World Out of Home Organisation is the sole global association dedicated to promoting and improving the OOH industry for its members. Its board includes major international companies like JCDecaux, Clear Channel, blowUP media from Europe, OUTFRONT Media, Lamar from the US, Provantage from South Africa, oOh!media from Australia, and Asiaray from Hong Kong. OOH associations represented on the board include the OAAA in the US, Alooh from Latin America, the IOAA from India, the FAW from Germany, and the OMA in Australia.
Membership is open to all companies in the OOH sector. As a non-profit organization, WOO reinvests funds into industry-related issues such as research and the annual international congress.
WOO is a member of EASA in Europe, a founding member of ICAS, and actively assists its members with legislative issues in their respective countries. It also lobbies for Out of Home advertising with authorities, international organizations, opinion leaders, and other communication media entities.
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