A new era in global marketing collaboration is on the horizon as the World Marketing Council prepares to formalize its mission and launch a series of groundbreaking initiatives.

Also, it  is designed to unify and elevate marketers worldwide.

A Defining Moment: The Charter Signing in Sri Lanka

Meanwhile, at the heart of this movement is the Council’s upcoming charter signing, set to take place at the World Marketing Forum in Sri Lanka this September.

Again, this pivotal event will officially ratify the Council’s vision, objectives, and operational framework.

So, this will be marking a defining moment in the history of international marketing cooperation.

A United Front: The Council’s Global Representation

Moreover, born from a partnership between the African Marketing Confederation (AMC), the European Marketing Confederation, and the Asia Marketing Federation.

Inclusively, the World Marketing Council represents over 40 countries and millions of marketing professionals.

Excitedly, it is a bold response to the rapidly evolving global marketing landscape where shared challenges require collective solutions.

Core Values and Objectives

The Council stands for building bridges across regions, fostering knowledge exchange, and driving professional excellence.

Therefore, It aims to create a truly interconnected marketing community that thrives on collaboration rather than competition, championing ethical practices and innovation in equal measure.

Laying the Groundwork: Upcoming Activities and Initiatives

In the lead-up to the charter signing, the Council has outlined an ambitious calendar of activities and events:

The launch of four global task forces focused on key priorities:

  * Developing a Global Marketing Channel for sharing insights, research, and best practices;

Establishing a prestigious Worldwide Marketer of the Year award, unifying regional honors into a single global accolade;

* Expanding certification and education programs to raise standards and foster continuous learning;

* Ensuring compliance with international standards, including ISO, to maintain professionalism and credibility across member organizations.

A Global Celebration: Honoring Marketing’s Legacy

The proposal to establish May 27 as World Marketing Day, honoring the father of modern marketing, Philip Kotler.

In addition, this will be  creating global moment to celebrate the profession’s impact.

Looking Ahead: A Historic Conference on the Horizon

The highly anticipated first Africa-Asia-Europe World Marketing Conference, planned to be hosted in Africa in 2026.

This event promises to be a historic gathering, showcasing the continent’s leadership and inviting global dialogue on marketing’s future.

Voices of Leadership: Commitment to Growth and Transformation

AMC President Helen McIntee emphasized the Council’s commitment to intentional growth and inclusivity.

“We are starting with focused goals and building a foundation for sustainable expansion.

Our vision is to empower marketers everywhere, ensuring Africa’s voice is not just heard, but shapes the global narrative,” she said.

AMC Director Nigel Tattersall highlighted the importance of aligning local and global marketing practices:

“Our members will benefit from world-class resources, cutting-edge insights, and a platform that connects them to international peers.

The Council is a vehicle for transformation.”

Turning Ambition into Action

The Council’s leadership, including President Professor Syed Ferhat Anwar, Vice Presidents Helen McIntee and Ralf Strauss, and other key figures,

These figures, will spearhead efforts to turn ambition into action leveraging the Council’s unique global footprint to create lasting impact.

Looking Forward: A New Chapter for Global Marketing

As the formal charter signing approaches, excitement builds around the Council’s potential to redefine marketing as a truly global profession.

Not only that, but one rooted in shared knowledge, ethical standards, and a united commitment to innovation.

In anticipation, this September in Sri Lanka, the World Marketing Council will take its first official step toward this future.

And with this, thereby setting the stage for a new chapter of cooperation, growth, and influence in the marketing world.

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