The Group Managing Director of SO&U, Udeme Ufot, MFR, will speak on “Destination Branding” at the forthcoming National Advertising Conference organized by the Advertising Regulatory Council of Nigeria (ARCON).

This year’s conference, themed “Marketing Communications: Transforming Businesses and Creating Growth in Challenging Times,” will bring together thought leaders, policymakers, and professionals from across the marketing, advertising, and communications sectors. The gathering aims to foster meaningful dialogue on how creativity, innovation, and strategic communication can stimulate business growth and drive industry transformation in a rapidly changing economic environment.

In his presentation, Mr. Ufot will explore the concept of destination branding as a powerful strategic tool for positioning, perception management, and socio-economic advancement. He brings extensive experience in destination branding initiatives, with SO&U playing a key role in projects such as Destination Cross River for the Cross River State Government and the Dakkada Initiative in Akwa Ibom State, which later evolved into the Arise Agenda. These projects stand as notable examples of how branding can be used as a force for unity, identity, and socio-economic progress.

Mr. Ufot will discuss the importance of vision, creativity, and collaboration in shaping a compelling image that builds confidence, attracts investment, and inspires pride among stakeholders.

The conference will also feature a range of panel discussions, keynote sessions, and workshops designed to deepen understanding of how marketing communications can serve as a catalyst for development, innovation, and sustainable growth.

Mr. Ufot’s session on destination branding is expected to be one of the highlights of the event, offering both practical insights and strategic direction for participants across public and private sectors.

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