Twitter re-brands, drops text for iconic bird image logo
Social networking platform, Twitter has announced the modification of its brand logo in a move to re-brand the popular networking platform.
Henceforth, there will be no more logo text or the lowercase ‘t’ that users have gotten to know so well. Instead, the social network announced a slight re-brand via blog post declaring the iconic, ascending bird as the “universally recognizable symbol of Twitter.”
Commenting on the re-branded logo through a statement on the blog post, Twitter noted that the move was strategic and significant.
“Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles similar to how your networks, interests and ideas connect and intersect with peers and friends. Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.”
It sounds a little flowery and the line about the love for ornithology is a bit peculiar, but the re-branding seems to mark a new era for the social network, one where Twitter is so powerful and omnipresent that they don’t need text for name recognition.
The timing for the latest re-branding effort appears right, however, given a recent pew internet study that shows 15 percent of online adults now spend time on Twitter daily, up nearly double since last year.
RECOMMENDED ARTICLES
Comment
No comments found.