Lawal Tolu is not your average strategist. He is a force at the intersection of marketing, tech, and entertainment. A rare hybrid, he seamlessly merges analytical rigour with cultural fluency.

With a proven track record of engineering brand success across various sectors, Tolu has led award-winning campaigns for prominent companies, including Tolaram Group, Globacom, FrieslandCampina, Sterling Bank, Multichoice, and others.

His work isn’t just strategic; it’s transformative. He consistently pushes brands from relevance to resonance through bold positioning, culturally aligned storytelling, and digital disruption. Whether he’s crafting a breakthrough digital campaign or curating a sold-out event, Tolu brings a fierce, fearless creativity that continues to redefine the playbook for growth in Africa’s evolving digital economy.

He is also a tastemaker in entertainment and a viral force on social media.

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Known for turning moments into movements, he orchestrates buzzworthy activations and captures youth culture in its rawest form. He has mastered the art of staying both in tune and ahead.

Now, as the Founder and Head of Strategy at Ink and Cloud, Tolu channels his decade-long experience into building what he describes as a “growth lab for brave brands.” Despite being just over a year old, the agency has already carved a niche as one of Africa’s most dynamic digital disruptors. And it’s not just hype.

From steering Burger King and Krispy Kreme into the African market to orchestrating the viral “Just Patch It” campaign for Salonpas (which clinched a Silver Prize at the 2025 Pitcher Awards), Ink and Cloud is proving that storytelling, when rooted in data and daring, can be a brand’s sharpest growth engine.

At its core, Ink and Cloud isn’t just a creative agency. It is a movement powered by research, culture, and unrelenting ambition. Under Tolu’s leadership, it has become a magnet for like-minded individuals: creators, strategists, and digital natives who look to challenge norms and stretch boundaries.

In a market where many talk about impact, Lawal Tolu delivers it with consistency and audacity. He is not chasing trends. He is building the future of African marketing, one campaign, one conversation, and one cultural moment at a time.

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