Marketing Insights

Naira Stability: Implications for Nigerian brands and business owners

The recent stability of the Nigerian Naira at N1,602/$1 on the official market may...

Beyond the applause: how Nigerian brands redefine workers’ day

Every May 1st, the globe slows down just enough to honor those who keep it spinning....

Tariff pressures threaten ad spending, WPP CEO warns

WPP CEO Mark Read has warned that growing trade tensions and tariffs will “undoubtedly”...

Unilever Nigeria records 65% profit growth in Q1 2025, reports strong start to the year

Unilever Nigeria Plc reported remarkable results for the first quarter of 2025, with...

CAC gives 6-week ultimatum to unregistered businesses

In a move that could shake Nigeria’s informal and digital business ecosystem, the...

Why every entrepreneur should build their own Marketing Agency

Marketing does more than just boost a company’s sales and entice customers to buy...

Measuring Return on Investment (ROI) in a multichannel world

Before now, measuring marketing Returns on Investment (ROI) was difficult due to...

Four trends driving the future of retail

Welcome to the new era of retail. COVID-19 forced retailers to adapt or go out of...