Marketing Edge

WPP remains confident amid revenue decline, sees bright future with AI 

 Despite a hard first quarter of 2024, in which revenue fell 5% year on year to...

Tariff pressures threaten ad spending, WPP CEO warns

WPP CEO Mark Read has warned that growing trade tensions and tariffs will “undoubtedly”...

Unilever Nigeria records 65% profit growth in Q1 2025, reports strong start to the year

Unilever Nigeria Plc reported remarkable results for the first quarter of 2025, with...

The unspoken crisis: tariffs, economic uncertainty undermine consumer confidence in Nigeria

In an increasingly linked world, the repercussions of global economic conflicts have...

CAC gives 6-week ultimatum to unregistered businesses

In a move that could shake Nigeria’s informal and digital business ecosystem, the...

World Day for Safety & Health: Leveraging Marketing for Workplace

World Day for Safety and Health at Work, commemorated on April 28th, is more than...

PMG appoints Chad Stoller to spearhead global media efforts

PMG has named seasoned media strategist Chad Stoller as its first-ever Global Head...

Meta kicks off Ad Feature in Threads to over 30 countries

Meta’s micro-blogging platform, Threads, will now allow eligible advertisers to...

Google cloud redefines brand marketing with new AI tools at next ’25 conference

By Mofeoluwa Awe Google Cloud has taken a major step toward revolutionizing how...

Google unveils AI Max for search campaigns, promises enhanced performance

Google has announced a significant upgrade to its search advertising platform with...