Marketing Edge

Feyi Olubodun inspires marketers to turn numbers into human stories at EXMAN BES

Marketers must look beyond dashboards and see the human truths hidden within data...

Godfrey Adejumoh takes helm at Diageo as Head of Corporate Relations for West and Central Africa

Godfrey Adejumoh  has taken  helm at Diageo as Head of Corporate Relations for...

More market share, more problems? rethinking the growth game

“Market share” often takes center stage in strategy presentations and boardroom...

Blending innovation with empathy: Victoria Abiola-Ajayi champions AI in emotional branding

In a world where technology often feels impersonal, Victoria Abiola-Ajayi, the Group...

EXMAN awards 2025: celebrating brilliance, boldness, and the business of experience

It was a night of glitz, glamour, and industry pride. Nigeria’s top experiential...

AAAN president Lanre Adisa calls for bold industry reforms and policy action at 52nd AGM in Ibadan

The advertising industry must chart a bold new course built on reform, innovation,...

The promotion problem: how limited scope is holding marketers back

In today’s fast-paced business world, marketing is both more noticeable and, paradoxically,...

Marketing budgets are bouncing back, but at what cost?

After years of economic contraction, the marketing industry now sees a cautious confidence...

“If We Self-Regulate Professionally, We Won’t Need Statutory Regulation” – Dr. Fadolapo at AAAN AGM

At the Fireside chat organized by the Association of Advertising Agencies of Nigeria...

FirstBank partners UNGC to drive sustainable finance and unlock capital for development

FirstBank, West Africa’s premier financial institution and a leading financial...