Marketing Edge

FTC approves Omnicom’s $13.5bn acquisition of Interpublic on condition

The U.S. Federal Trade Commission, FTC,  has approved Omnicom’s $13.5bn acquisition...

Professionals push for purposeful, authentic content in the brand conversation

  Today's professionals push for purposeful, authentic content in the brand...

How Adenuga’s belief in indigenous culture has positioned Ojude-Oba Festival for global relevance

There is no doubt that, Adenuga's belief in indigenous culture, over the years, has...

Branding cannot save you from terrible service: a wake-up call

 In a world filled with viral commercials, bright images, and highly polished campaigns,...

Lagos State launches digital addresses across the state to aid efficient governance

The Lagos State Government has officially unveiled the Lagos Identity Project, a...

A Force at the helm: Okikioluwa Oyeyiga levels up as Business Director at The Hook

Quintessential amazon, Okikioluwa Oyeyiga, has been  appointed as Business Director...

Nitro 121 sparks creativity in Schools with “Fuelling Future Creatives” CSR drive

To flag off its 20th anniversary celebrations, Nitro 121 took a creative drive outside...

Nostalgia sells: why Millennials and Gen Z are obsessed with the past

 The “Y2K” style, vintage commercials – why are we clinging to the past in...

Anietie Udoh Joins Jury Panel of 2025 Effie Awards South Africa

Anietie Udoh, renowned Nigerian marketing strategist, has joined the jury panel for...

Unilever set to acquire Dr. Squatch a fast-growing men’s grooming brand

Unilever plans to acquire Dr. Squatch, a men’s personal care company based in the...