Tag: IMC

https://www.marketingedge.com.ng/marketing-edge-summit-a-festival-of-ideas-and-a-feast-of-creativity/

Marketing and brand eggheads convened for hours of a keynote, panel discussion, inspired...

Brands need to stop putting themselves first when focusing on a purpose

Too often they fall into a ‘hero trap’ This op-ed originally featured at Adweek  If...

7 models for greater marketing effectiveness

Marketing suffers from a lack of consensus about what’s likely to work and many...

Experiential OOH: Effective disruption in the age of distraction

Each year, our industry descends on the Croisette to celebrate the best accomplishments of...

Consumer insight is a critical success factor for brands – Kalu

Brand and marketing expert, Ikechukwu Kalu has said that consumer insight and sufficient...

Emmanuel Ajufo emerges new OAAN President, Femi Ogala becomes VP

The Managing Director, Opportunity To See Limited, Emmanuel Ajufo has emerged the...

Meet Marketing Edge Summit/Awards Panelist

Yinka Adebayo has over 20 years of experience in the field of Marketing Communications...

Marketing gave me the opportunity to satisfy my natural instinct, says former NIMN President

The former President, National Institute of Marketing of Nigeria, NIMN, Omoba Yemisi...

Publicis Groupe UK appoints Accenture’s Chris McCafferty as CEO of MSL London

Publicis Groupe UK has appointed Chris McCafferty as CEO of MSL London. McCafferty...

Gloria’s fortification: a bash, a network, a networth

It was an evening of high profile networking as cutting-edge and upwardly mobile...