IMC

Compliance level to advertising code is rising — APCON boss

Mrs. Ijedi Iyoha is the Acting Registrar/CEO of the Advertising Practitioners Council...

Keskese tops 2019 EXMAN Awards with Grand Prix

Leading experiential marketing agency, Keskese Limited has topped the 2019 EXMAN...

Data-driven marketing and advertising; and how to harness new customer data

We sit meetings with heads of different departments to plan the next marketing and...

Tade Adekunle emerges new EXMAN President, Abiodun Oshinibosi becomes VP

The Project Consultant, Keskese Limited, Tade Adekunle, has emerged the new President...

Sanwo-Olu appoints Segun Fafore Executive Assistant, New Media

Former Corporate Communications Manager at NestOil Limited, Olusegun Fafore has been...

Blueflower focuses on the future as it turns 24

Blueflower, one of Nigeria’s top PR agencies, was in a celebratory mood yesterday...

All Seasons Zenith organises advertising career day for young graduates

In the spirit of giving back, All Seasons Zenith, one of the leading media advertising...

https://www.marketingedge.com.ng/marketing-edge-summit-a-festival-of-ideas-and-a-feast-of-creativity/

Marketing and brand eggheads convened for hours of a keynote, panel discussion, inspired...

Brands need to stop putting themselves first when focusing on a purpose

Too often they fall into a ‘hero trap’ This op-ed originally featured at Adweek  If...

7 models for greater marketing effectiveness

Marketing suffers from a lack of consensus about what’s likely to work and many...