Content Marketing

Decoding digital consumers: the four layers of behaviour every marketer must master

The internet has changed the way people think, feel, and buy things. Once upon a...

Fiona Weeks telling Africa’s stories, one strategy at a time

When Fiona made the decision to leave a career as a journalist in the United States...

Why marketing is the engine of profitable growth

 For many years, companies saw growth as the most important sign of success. Venture...

Repel or attract? The polarization trap in modern branding

It often feels like the loudest businesses win in today’s marketing culture. Shock...

Tackling marketing’s awareness gap

Raising brand recognition might seem like an easy marketing hurdle to overcome. After...

How brands are mastering storytelling for the scroll generation

In today’s digital world, attention is a scarce and fleeting resource, especially...

The risk of playing it safe: why comfort is the enemy of growth

In marketing, the term “safe” may evoke a sense of security. It prevents blowback,...

Silent signals: how brands communicate without saying a word

We marketers have a tendency to fixate on words: campaign slogans, content, and execution....

Kingsley James urges industry reform, push for local production to strengthen marketing sector

Kingsley James, Managing Director and Chief Executive Officer of Indoor Design and...

IPG slashes 2,400 roles in 2025 as Omnicom acquisition nears decision point

Interpublic Group (IPG) cut its global headcount by 2,400 employees in the first...