Tag: Consumer behavior

The Gen Z brief is broken

Marketers often fall into the trap of applying a "Gen Z vibe" to every campaign....

Your audience has a filter for BS

In an age where authenticity reigns, brands clinging to glossy perfection face being...

Labubu Is ugly, expensive, and viral: make it make sense

 A demon lurks within the depths of the internet. With its sharp teeth and lifeless...

Ad revenue of content creators to surpass traditional media this year

WPP Media has revealed that content creators will see a 20% increase in their revenue...

Countdown begins for MARKETING EDGE Q2 Virtual Summit, set for June 13

MARKETING EDGE has begun the countdown to its 2025 Q2 Quarterly Virtual Summit, which...

The AI revolution: marketing’s practical ROI beyond the hype

 Artificial Intelligence (AI) now dominates marketing conversations. Initially,...

All eyes on Abuja as Nigeria prepares to host World Public Relations Forum 2026

As Nigeria clinched the hosting rights for the 2026 World Public Relations Forum...

MIPAN set to unwind at 2025 edition of Patron’s Day

The Media Independent Practitioners Association of Nigeria (MIPAN) will hold the...

MARKETING EDGE ONTV to host ARCON DG this Wednesday

This Wednesday, discerning viewers across the Integrated Marketing Communications...

Building authentic connections to win across generations

Globally today, there is an overwhelming fear as consumer behavior shifts rapidly...