Tag: Connection

Beyond Product & Price: Is “Connection” Kotler’s Missing P for Nigerian Brands?

For decades, Philip Kotler’s 4Ps of Marketing- Product, Price, Place, and Promotion...

How brands are building tribes in pursuit of authentic connection

By Felicia Nwosu In the bustling, dynamic landscape of Nigeria, the concept of...

Golden Penny brings Lagos to life with celebration of love as it deepens connection with Nigeria’s culinary heritage

By Felicia Nwosu Lagos  consumers witnessed a spectacle of love and unity  weekend...