Brand news

The premier marketing strategies of 2025

The year 2025 has shown the global marketing industry that attention is no longer...

December’s attention war: The month brands fight hardest to be heard

December arrives each year with a particular intensity. The streets glow brighter,...

How culture, co creation, AI are rewriting the rules of brand loyalty

Today, brands are navigating a new era where the foundation of loyalty extends far...

Why marketers must turn pressure into opportunity

When annual budgets are tightened, confidence usually follows suit. Forecasts are...

LASAA unveils 2026 digital mobile ad permit, introduces qr powered verification for branded vehicles

The Lagos State Signage and Advertisement Agency, LASAA, has rolled out a fully redesigned...

Sahara Group deepens reforestation drive with Gelegele Forest Reserve partnership under Adopt-A-Forest initiative

Sahara Group has expanded its environmental sustainability agenda through a strategic...

FirstBank introduces Vybe hub to elevate customer experiences for DecemberIssaVybe

By Bolaji Israel Seth Godin, an American author, entrepreneur and one of the world’s...

CBN cracks down on cheques as Nigeria’s digital finance ecosystem faces deeper scrutiny

 The Central Bank of Nigeria (CBN) has intensified its fight against cheque fraud....

Growth gap: Delayed system upgrades cost brands than migration

 Across boardrooms in every major industry, digital transformation has become the...

Bridging the preparedness gap: are CMOs ready for the AI era?

Artificial Intelligence has moved from theoretical promise to transformative force....