Brand Integrity

Who are you when the cameras are off? The era of backstage branding

In an era of filtered feeds and overly polished marketing, trust is the most valuable...

Looks smart, feels fake: why consumer distrust in AI is a branding problem

A skin care brand on the internet released a sleek new robot in early 2023 to help...

Your audience has a filter for BS

In an age where authenticity reigns, brands clinging to glossy perfection face being...