Tag: Advertising

FPL Media launches new advertising and branding platforms in Lagos

After a thorough review from other interested parties, FPL Media, a leading out-of-home...

2021 is still going to be about Covid—Playhouse

By Zion Rufus No doubt, consumer behavior and the acceleration of digital transformation...

Unilever’s Knorr launches “Eativists” global campaign

Unilever-owned food and seasoning brand, Knorr has launched “Eat for good”, a...

S4 Capital joins Amazon, Coca-Cola and Unilever to sign Climate Pledge

U.K based S4 Capital has become the first company in the marketing and advertising...

LIA to give 50% discount on submissions finalised by 28th February 2021

London International Awards (LIA) 2021 is open for entries. The organisers say...

AdTraders launches into Nigeria’s media buying space

AdTraders, a new media buying agency, has been launched into the media buying industry...

Dentsu reports $1.37billion impairment charge for 2020

The Japanese advertising giant, Dentsu Group Inc, said recently that it recorded...

AAAN partners Henley Africa to launch Ad Academy

  Association of Advertising Agencies of Nigeria (AAAN) in partnership with...

Why brands prefer influencer to traditional marketing – Dolapo Otegbayi

By Ibiduni Banjoko The phenomenon of influencer marketing has been around for...

The new age of customer-centric brand marketing

  By Zion Rufus Brands across the globe are beginning to ditch the product-driven...