When excellence becomes a habit, recognition becomes inevitable. That truth came alive at the 2025 MARKETING EDGE Awards, where Samuel Olabode Akinrimisi, Lead of New Product Development at Eko Supreme Resources Nigeria Limited, was decorated with the Leadership Award in Marketing.

Moreover, for the award organisers, this is an honour that celebrates not just his professional accomplishments but the philosophy that drives them.

Samuel Olabode Akinrimisi, Lead of New Product Development at Eko Supreme Resources Nigeria

A Marketer Driven by Purpose

For Akinrimisi, marketing is not a routine or a corporate function; it is a mission field.

Guided by his life statement, “Making you better than I met you,” he approaches leadership as service and innovation as impact.

Furthermore, in his world, success is never accidental; it is deliberate, disciplined, and earned through vision and effort.

His message is as direct as his work ethic: “In the world of success, there is no room for excuse(s).”

That principle, which has quietly shaped his journey, has now become a creed for those who work with him and a mirror of his steady rise in Nigeria’s competitive marketing space.

Samuel Olabode Akinrimisi, Lead of New Product Development at Eko Supreme Resources Nigeria

 MARKETING EDGE Commends a Leader Who Builds Others

Commending him, Chief John Ajayi, Publisher and CEO of MARKETING EDGE, said: “Sincerely speaking, you truly deserve this honour and Awards.

We have followed your career growth trajectory over the years, and what we have seen as an industry watchdog is Excellence and Distinctions that writ large on your professional and career Odyssey.

We are very proud and passionate to identify, associate, and recognise people like you.

With great minds like you, the future holds higher prospects for IMC and the generations coming after you.

We say a very huge Congratulations to you sir. As one of our Brand Ambassadors, we hope you keep the torch aglow.

Keep raising the bar, defining rules and conventions while others follow your pathway. This is our prayer for you.

For us at this Little Corner of our world, we promise to continue to excite, promote, energise and ignite the creative passions of our people. That is our pledge. That is our commitment.”

Consequently, the recognition did not just celebrate his results but also his influence—the ability to nurture ideas, inspire teams, and lead innovation with empathy and precision.

Leadership Beyond the Boardroom

Akinrimisi’s daily routine at Eko Supreme Resources goes far beyond product launches and market strategies.

As Lead of New Product Development, he is the bridge between concept and consumer, ensuring every innovation carries value that resonates with real people.

Moreover, he oversees multidisciplinary teams, harmonising engineering creativity with marketing insight, while keeping a firm eye on timelines, budgets, and consumer satisfaction.

His approach blends strategic thinking with empathy, ensuring that innovation serves human need rather than corporate vanity.

A Career Built on Results and Relationships

Spanning over 17 years across Nycil Limited, Nagode Industries, HPZ Limited (PZ Cussons), CWAY Food & Beverages, and now Eko Supreme Resources, Akinrimisi’s story is one of steady progression, grounded in discipline and focus.

In addition, at CWAY, he redefined the brand’s consumer engagement strategy, leading record-breaking sales performance.

At HPZ, he executed brand initiatives that expanded visibility and equity nationwide.

Each milestone reinforces the same pattern strategic consistency and measurable growth.

His peers describe him as “the calm force that gets things done.”

To his teams, he is “the mentor who makes you believe more is possible.”

Recognition that Reflects a Philosophy

In 2022, the Advertisers’ Association of Nigeria (ADVAN) named him Brand Manager of the Year.

Later that year, he received The Industry Builder Award, further confirming his place among Nigeria’s new generation of marketing leaders.

Moreover, these accolades, though numerous, are not what define him.

Rather, it is the values behind them diligence, mentorship, and the desire to leave every encounter better than it began.

A Vision for the Future

Reflecting on the honour, Akinrimisi expressed gratitude and reaffirmed his lifelong commitment to developing people and brands alike.

He also expressed his gratitude to MARKETING EDGE for creating such a platform that recognises and encourages individuals.

Finally, as a Fellow of the National Institute of Marketing of Nigeria (NIMN) and holder of an MBA in Marketing from the University of Lagos, Akinrimisi represents a rare blend of intellectual depth and practical wisdom.

In an industry defined by change, Samuel Akinrimisi stands for constancy a professional who reminds everyone that in the pursuit of success, excuses have no place.

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