With BBN Season 10, Power Oil, Nigeria’s most trusted cooking oil brand, has unveiled its newest brand direction: a disruptive wellness movement built on two simple but powerful stamps of approval rooted in your healthy choice for you and your family: Certified Healthy and Certified Fit.

The initiative reframes cooking oil from a back-of-kitchen commodity into an everyday health enabler that powers Nigerians both in the kitchen and in movement.

Roland Akpe, Marketing Manager, Oils and Fats Portfolio at Tolaram, said:

“Health is not just what you eat. It is the choices you make that reflect in how you move and how you live every day. Power Oil Lite is carrying that lifestyle narrative forward with a clear, bold promise: the meals you prepare with Power Oil variants are Certified Healthy which thereby Certifies your daily movement Fit.”

This positioning leverages Nigeria’s real context of movement: trekking to bus stops, climbing pedestrian bridges, dancing at owambe parties, or doing morning jogs with friends. All of these, combined with the nutrition that begins in the kitchen, form part of everyday wellness.

Through digital campaigns, social activations, fitness-inspired community engagements, and nutrition education, Power Oil is connecting deeply with consumers where health decisions are being made. The campaign also integrates with landmark wellness dates like the annual WalkHeartOn which commemorates World Heart Day and, further solidifying Power Oil’s longstanding advocacy for heart health.

This marks the first time in Nigeria that a cooking oil brand has translated nutrition + movement into such a holistic brand frame, one that resonates with the general populace, pop culture and wellness communities. It signals a bold shift for the category: oil not just as an ingredient in meals, but Power Oil as a lifestyle badge of health and fitness.

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