The moment the creative industry has been waiting for is almost here! On Saturday, 17 May 2025, at 6:00 PM WAT, the Pitcher Awards Show will stream online, unveiling the Gold and Grand Prix winners—the pinnacle of advertising, marketing, and media excellence in Africa. The stakes are high, the excitement is palpable, and the industry is buzzing with anticipation.
But before the grand finale, the Pitcher Festival of Creativity 2025 has a lineup of exciting events that celebrate the industry’s best talents, both established and emerging.
Day 1: The Grand Kickoff
The festival begins on 15 May 2025, with the official release of the Pitcher Awards 2025 shortlist at 9:00 AM WAT. This announcement sets the stage for the highly competitive awards that recognize outstanding work across multiple creative categories.
At 11:00 AM WAT, the Pitcher Talks programme kicks off with a Keynote Presentation by Lanre Adisa, MD/CCO of Noah’s Ark Communications Lagos and President of the Association of Advertising Agencies of Nigeria (AAAN). His session, “Embracing Cultural Heritage in Modern Marketing,” will explore how African brands can harness cultural storytelling to create authentic and powerful marketing campaigns.
Other sessions to watch out for include:
- Inside the Jury Room (2:00 PM WAT) – A must-watch panel where Jury Presidents provide insights into the judging process of the Pitcher Awards, highlighting key trends in advertising and creativity.
- Building the Future (1:00 PM WAT) – A dedicated session showcasing activities at the Young Professionals Academy (YPA) and the Future Creative Leaders Academy (FCLA), inspiring the next generation of industry leaders.
- Marketing and Economic Prosperity in Africa (12:00 PM WAT) – A thought-provoking discussion on how marketing can drive intra-African trade and economic prosperity in the Trump-tariffed era, featuring leading experts across industries.
Day 2: Sustainability, Innovation, and Cultural Intelligence
The conversation continues on 16 May 2025, with a lineup of engaging discussions:
- Keynote Session: Cultural Intelligence in Marketing (11:00 AM WAT) – Led by Akua Owusu-Nartey, Chief Client Officer and Head of Connected Culture, Ogilvy Africa. This session will explore how brands can leverage localized messaging to connect with African consumers and win their trust in a dynamic market.
- Sustainability and Branding (12:00 PM WAT) – A critical panel discussing how African brands can move beyond corporate philanthropy to embed sustainability into their core business strategy.
- Digital Storytelling in Africa (1:00 PM WAT) – Industry experts will analyze how digital storytelling is shaping global perceptions about Africa, reinforcing its creative excellence.
Day 3: Celebrating the Future of Creativity
The final day, 17 May 2025, begins with the announcement of winners from the Young Pitcher Competition and the Future Creative Leaders Academy Competition. The morning sessions will feature:
- Young Pitcher Competition Presentations (9:00 AM – 12:00 PM WAT) – A platform for emerging talent to showcase their creative prowess.
- Future Creative Leaders Academy Competition Presentations (12:00 PM – 1:00 PM WAT) – Highlighting the next generation of industry changemakers, with the much-anticipated announcement of competition winners.
The Grand Finale: Pitcher Awards Show
The festival will culminate on Saturday evening at 6:00 PM WAT, with the much-anticipated Pitcher Awards Show, where Gold and Grand Prix winners will be revealed. Shortly after the premier of the Pitcher Awards Show, all winners will be published on the Pitcher Festival website, solidifying their achievements within the industry.
A Celebration of African Creativity—Join from Anywhere!
As an entirely online event, the Pitcher Festival 2025 provides global access to insightful sessions, panel discussions, and award celebrations. No matter where you are in the world, you can be a part of Africa’s biggest celebration of marketing, advertising, and media creativity.
Don’t Miss Out—Register Now!
The Pitcher Festival of Creativity 2025 is your gateway to insightful discussions, industry-leading expertise, and a front-row seat to Africa’s biggest awards in marketing and creativity.
Be part of the experience—click the registration button and secure your attendance today!
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