Onga deepens commitment to consumers, set to crown Nigeria’s Next Top Chef

 

Onga, a culinary brand from the leading food and dairy company in Nigeria, Promasidor Nigeria
Limited is set to crown another winner for its annual ONGAlicious Next Top Chef Competition.

For years, Onga has consistently thrilled Nigeria’s culinary space with various cooking
competitions and consumer engagement activities such as the ONGAcious TV Show, ONGA
Foodies Hangout, ONGA Jollof Cooking competition, Onga Food4Bae Challenge, Onga National
Campus Cooking Competition, Onga Cook Art, and the ONGAlicious Next Top Chef competition.

In 2020, Onga Seasoning was awarded Consumer-Centric Seasoning Brand of the Year during
the prestigious and highly respected MARKETING EDGE Excellence awards. Through its cooking
competitions, Onga continues to create emotional bonds between its target audience who they
often refer to as “Foodies” and the Onga brand through active engagements and one-on-one
interactions.

Now in its 4th season, the ONGAlicious Next Top Chef competition is again offering hope and
opportunities for thousands of youths in over 30 universities Pan-Nigeria.

“Onga has really been so helpful to me since I met them, they have helped me build and put
more effort into my cooking abilities,” says Ugwumba Bibian, an ONGAlicious Next Top Chef
finalist from the University of Nigeria, Nsukka. “I met Onga in school and I am very grateful to
be here right now; I am as well hoping with Onga’s help I will make it to the next level in the
cooking field.”

Bibian explained that the Onga Cooking Competition has further given her the confidence to
pursue her dreams of owning a food app where people can place orders and have their meals
delivered to them without hassle.

Similarly, Bamgboye Mayowa, another finalist from the Tai Solarin University of Education,
Ogun expressed her intention to leverage on the platform to launch a YouTube channel where
she can communicate with mothers on how to make colorful, healthy balanced meals for their
children.

Mayowa, who is currently studying Child Education said: “I also want to thank Onga for the
great opportunity to be part of the fully sponsored training at the culinary school. I love cooking
and I love kids. The ONGAlicious Next Top Chef competition is a huge stepping stone for me,
and I look forward to being a children’s chef if there’s anything like that.”

To further deepen its commitment to empower and support the culinary ambitions of youths,
Onga is treating ten finalists to an all-expense paid training at Nigeria’s foremost culinary
school—Reddish Chronicles, in addition to the amazing prizes and other gifts set to be won at
the final competition.

The final cooking competition will be held on Sunday, 22nd of August 2021 to determine
Nigeria’s Top Chef who will walk away with a cash prize of N500,000, while the first and second
runners-up will get N300,00 and N200,000 cash prizes respectively.

In 2015, Miss Temitope Oyedija, a 22-year-old Law student from the University of Lagos
emerged the overall winner of the Onga National Campus Cooking Competition and was
awarded the star prize of a 2014 KIA Rio full option. In 2019, Adebukola Abass won the cooking
competition at the 2019 Onga Foodies Hangout and went ahead to represent Nigeria at the
2019 Onga Jollof Battle in Ghana.

Promasidor pioneered the powdered seasoning segment in Nigeria through the introduction of
Onga powdered seasoning in 2004. Today, the Onga brand has grown to become a force to
reckon with in the culinary category in Nigeria with products in the powdered seasoning,
seasoning cubes and most recently herbs& spices segment with their introduction of Onga
Curry Powder.

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