Oluwatobi Babalola joins MediaCom as Senior Manager, media planning and strategy
By Zion Rufus
Oluwatobi Babalola assumes the role of Senior Manager, Media Planning and Strategy at MediaCom Nigeria, bringing a wealth of experience spanning nearly a decade in Marketing, Product/Brand Strategy & Planning. His primary focus revolves around enhancing profitability, customer acquisition and retention, and cultivating a robust corporate brand identity.
Having navigated diverse multicultural teams, Babalola boasts competencies in strategic communications, operations management, stakeholder relations, and seamless project execution. His professional journey features prominent roles at leading companies, including altdrive/altmobile as Product/Marketing Manager, Sterling Bank as Product/Marketing Manager for SAF – Digital Products, and mediaReach OMD, where he served as Manager, Media Planning & Strategy.
Babalola’s prowess lies in crafting effective Go-to-market strategies, delivering precise messaging, and showcasing skills in event planning, the orchestration of large-scale rebranding campaigns, and collaborative efforts with vendors and marketing teams.
Notably adaptable to budget constraints and high-pressure environments, Babalola possesses a robust ability to influence perspectives, foster strategic alliances, and provide efficient branding and marketing strategies to top-level executives and government officials.
Oluwatobi Babalola holds a CIM Level 6 Diploma in Professional Marketing from the Chartered Institute of Marketing, a Master of Science (M.Sc.) in Marketing from the University of Lagos and a Bachelor of Science (B.Sc.) in Business Administration from Ekiti State University, Ado-Ekiti, Ekiti State.
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