Nigerian Breweries Unveils Goldberg Black Lager: “Same Rules, New Rhythm” for a modern age
By Abimbola Mohammed, Zion Rufus
In an exciting and culturally remarkable move, Nigerian Breweries PLC, a leading player in the Nigerian brewing industry, has once again pushed the boundaries of innovation with the launch of Goldberg Black Lager, an exceptional addition to the Nigerian beer landscape, crafted with meticulous attention to detail, and adheres to the highest brewing standards.
The unveiling which took place at a lavish event at Rhapsody’s, Ikeja, Lagos, was well attended by esteemed guests, industry insiders, and members of the press.
With a distinct and full-bodied taste, Goldberg Black Lager offers a unique and refreshing experience, and boasts a distinct and full-bodied taste, devoid of any added sugar, setting it apart as a refreshing choice for a wide range of palates and age groups.
The new variant, also crafted to the gold standard using quality ingredients, boasts a moderate alcohol content of 6%, making it a choice that appeals to a wide range of consumers across age groups and taste preferences. Moreover, the development of this beer was carried out with a strong commitment to environmental sustainability, emphasizing responsible water stewardship and quality assurance.
Sade Morgan, Corporate Affairs Director at Nigerian Breweries, expressed the excitement surrounding this groundbreaking product. She said, “This is the newest product from the Staple of Nigerian Breweries PLC, a beverage that embodies tradition, innovation, and modernity. It’s not just a beer; it’s a celebration of our roots, culture, and craftsmanship as a people.”
Goldberg Black Lager represents a remarkable fusion of deep, captivating flavors with the dynamic spirit of the modern age. Morgan emphasized the significance of this unique offering, highlighting that it’s the first black lager in Nigeria, illustrating the brand’s commitment to pushing the boundaries of brewing.
The beer’s distinct dark brown color and rich notes of caramel tell a story that bridges the past and the future, honoring tradition while embracing change. The brand message, “Same Rules, New Rhythm,” encapsulates the essence of Goldberg Black Lager, inviting consumers to celebrate the harmonious coexistence of the old and the new.
Nigerian Breweries invites everyone to savor the great taste and experience the excitement of innovation that Goldberg Black Lager brings. This launch marks a significant moment for both the brand and consumers, uniting generations and cultures with a beer that resonates with the evolving spirit of Nigeria.
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