New York Advertising Awards unveils Genius 100 Inspiration Award
New York Festivals International Advertising Awards, in partnership with the Genius 100 Foundation has launched The Genius 100 Inspiration Award—a new award to honor outstanding purpose-driven creative work that inspires action to create impact. The Genius 100 Inspiration Award will be judged by a panel of Genius 100 Visionaries from a cross-section of fields which comprises of an extraordinary group of 100 globally recognized and accomplished personalities.
Executive Director, New York Festivals Advertising Awards, Scott Rose announced: “New York Festivals is thrilled to partner with the Genius 100 Foundation. Working together with this visionary organization that cultivates a global collective of brilliant minds dedicated to the expansion of new knowledge and solutions is the perfect partner to collaborate with to honor exceptional creative work. This special award will shine the spotlight on campaigns that inspire action and support the greater good.”
The Genius 100 Inspiration Award Executive Jury includes Nigeria’s Obiageli Ezekwesili, Ridley Scott, and Jose Miguel Sokoloff.
Obiageli Ezekwesili, Former Vice-President, World Bank Africa division, stated: “l wish the prestigious 2021 New York Festival the best and look forward to seeing how our Genius 100 Award will help further unleash the power of advertisement messages to help people everywhere connect-the-dots of our shared humanity.”
Hilarie Viener, CEO, Genius 100 Foundation US said: “We are honored to partner with New York Festivals Advertising Awards and establish the G100 Inspiration Award. This very special award celebrates truly inspired work which has created outstanding, undeniable and significant impact. Now more than ever, we must recognize how much we can gain from embracing creativity to influence positive change.”
The New York Festivals Grand Jury will review entries into the Genius 100 Inspiration Category, those entries achieving Finalist status will move on to the next round, top scoring entries will then be judged by the Genius 100 Executive Jury panel. A single New York Festival Tower will be awarded the inaugural Genius 100 Inspiration Award.
Oscar, Golden Globe, Emmy, and BAFTA award winning director and producer, Sir Ridley Scott said: “Every success to the 2021 New York Festivals and in particular the newly created Genius 100 Award and I know the advertising films submitted will as always be of high quality.”
Jose Miguel Sokoloff – Chief Creative Officer, MullenLowe Group UK and President, MullenLowe Group Creative Council stated: “I have judged and competed in the New York Festivals many times. The quality of the entries has always been very high and winning is a huge honor. I am really looking forward to seeing and judging the entries for the new Genius 100 Awards.”
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