NEFT Vodka supports O2 Academy at PITCH and graduation of fresh talents
In a display of synergy between academia and industry, NEFT Vodka took center stage at the recent pitch and graduation event of 02 Academy. This event celebrated the hard work and dedication by the outgoing advertising students. NEFT Vodka’s commitment to nurturing fresh talent in the dynamic world of advertising was the highlight of the pitch.
The prime focus of the event was a challenge that required the students to forge meaningful connections with consumers, with the ultimate goal of boosting sales for NEFT Vodka. Unlike conventional spirits, NEFT Vodka stands encased in a unique barrel, setting the stage for a distinctive marketing endeavor. As five teams—Team Alpha, Team Bravo, Team Charlie, Team Delta, and Team Echo—stepped up to the plate, the anticipation in the air was intensifying.
When we inquired of the client, Folake Steaze Johnson aka “Captain Steaze” the head of brand and Marketing at Enstore Nigeria Limited, about the rationale behind bringing the brief to 02 Academy. Her insight was illuminating. She expressed that the choice to entrust the brief to 02 Academy was driven by the curiosity to delve into the reservoir of creativity that flourishes within this institution’s talented minds.
A distinguished panel of judges, comprising industry experts, brought their keen insights to the table. The trio—Chamberlin Ukenedo, the Creative Director of Nitro 121; Dotun Babatunde, Head of Digital Marketing at Olam Grains Nigeria; and Anthony Ekun, Creative Director of So&U—approached their task with discerning eyes. Representing NEFT Vodka was Folake Steaze (Captain Steaze), who provided invaluable insights as the client.
The pitches from the teams were a testament to the creative verve and strategic acumen of the students. Each team showcased their inventive solutions. The judges, impressed by the depth of creativity on display, found themselves facing the task of choosing a winner amidst a pool of exceptional contenders.
After much deliberation, Team Echo emerged triumphant, holding on to the top honors with a solution that resonated deeply with NEFT Vodka’s identity and aspirations.
Post-pitch, our client was left genuinely impressed. In her words “They are students and today alone I have seen stuff that is agency-worthy.“ The depth of creativity spanning strategy, research, calculation, ideas, copywriting, digital understanding, consumer insights, and art direction was evident. To aspiring creatives, she advised: “If you’re trying to find a place to harness your creativity, 02 Academy is the destination. From students to management, it’s a place to fuel your creative fire”
The pitch event seamlessly transitioned into a spirited afterparty, generously sponsored by NEFT Vodka. Attendees were treated to an array of cocktails where NEFT Vodka took center stage, showcasing its versatility and unique character. The afterparty not only celebrated the students’ achievements but also provided a glimpse into NEFT Vodka’s role as a catalyst for vibrant experiences.
In a realm where collaboration drives innovation, the partnership between NEFT Vodka and 02 Academy underscored the significance of nurturing emerging talent in the advertising arena. By championing events that amalgamate learning, networking, and festivity, NEFT Vodka not only solidifies its market presence but also contributes substantively to the evolution of advertising in Nigeria.
As the curtains descended on this pitch and graduation event, the echoes of inventive pitches and the clinks of NEFT-inspired cocktails lingered on. The symbiotic harmony between NEFT Vodka and 02 Academy exemplifies how corporations and educational institutions can collaboratively shape a future illuminated by innovative ideas.
RECOMMENDED ARTICLES
Comment
No comments found.