Meet MARKETING EDGE 2021 Summit & Awards’ sponsor – AB InBev
Anheuser-Busch InBev SA/NV (abbreviated as AB InBev) is a multinational Belgian-Brazilian beverage and brewing company headquartered in Leuven, Belgium.
It is the world’s largest brewer and has a 25 percent global market share.Anheuser-Busch InBev SA engages in the provision of beverages products. Its activities include manufacturing, marketing and distribution of alcoholic and non-alcoholic drinks. Anheuser-Busch InBev NV is set to merge with SABMiller.
The giant brewer was formed in 2008 through the acquisition of Budweiser brewer. In 2015, AB InBev acquired its biggest rival in North America, SABMiller, for $107 billion. The company hasa distinguished track record of building iconic consumer brands around the globe, driving top-line revenue growth through a focus on consumer-first marketing, innovation, and people development. The global company has boosted its Nigerian operation with a US$250 million new brewery with the launch of its leading brand, Budweiser, in the country.
The new AB InBev entity is the world’s largest beer company. Estimated annual sales are US$55 billion and the company will have an estimated global market share of 28 percent, according to Euromonitor International.The giant brewer has established its presence in every region of the country by identifying and linking some brands with their regions.
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