McCann Worldgroup, MRM appoint chief growth officers
Global network McCann Worldgroup and its digital agency MRM have made global leadership appointments to address the network’s growth as the new business market heats up.
Maggie O. Connors has joined MRM from Deutsch NY to serve as global chief growth officer, while Marcy Q. Samet was elevated to chief growth and development officer of McCann Worldgroup.
Kate MacNevin, global chairwoman and CEO at MRM: “We’re thrilled to welcome Maggie, who possesses both a proven new business track record and deep appreciation for how creativity can influence and drive meaningful growth. Maggie has positively impacted how agencies pursue their marketing, offerings, pitching and growth and we are thrilled to see her at the helm within MRM.”
Connors joins MRM after serving as evp, head of new business at Deutsch New York for the last five years, helping the agency grow through business wins with Reebok, DraftKings, Newman’s Own, ClearChoice, Hain Celestial and Booz Allen Hamilton. Prior to Deutsch, Connors was the business development lead at JWT NY and also held senior growth roles at Arnold in Boston and NY.
Commenting on Samet’s appointment, Bill Kolb, chairman and CEO, McCann Worldgroup said: “Marcy played an essential role in pioneering MRM’s groundbreaking work in digital transformation, data and analytics, technology and innovation on behalf of our clients.”
In this new role, Marcy Q. Samet will be tasked with focusing on leading new integrated and open architecture business development growth initiatives for both McCann Worldgroup and parent company IPG.
For seven years, Samet served as global CMO for MRM, McCann Worldgroup’s digital, data technology and relationship marketing agency. Before that she was evp/managing director of MRM, where she helped build the agency’s global healthcare practice and added numerous clients to the roster, including Sanofi and BASF.
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