This Wednesday, MARKETING EDGE ONTV turns the spotlight one  of the creative minds shaping Nigeria’s advertising culture, as Uduakabasi Akpan, fondly called Uddy, takes centre stage on the Industry Conversation segment of the programme.

A Creative Journey Shaped by Craft and Conviction

Uddy’s journey through the creative world reads like a slow burn cinematic arc built on craft, curiosity and conviction.

He began as a visualiser and illustrator, learning to think in images before learning to speak in strategy.

Over time, those early sketches evolved into campaigns, and those campaigns into ideas that now travel across industries, markets and cultures.

From Nigeria to South Africa, his work has carried a distinct signature marked by clarity of thought, visual restraint and an insistence on meaning over noise.

Where Art Meets Commerce

Today, as Creative Director at Flow Universal Solutions and formerly at Anakle,

Uddy stands at the intersection of art and commerce, where brands are not merely sold but interpreted, translated and given cultural relevance.

His career has passed through some of the most respected agencies in the ecosystem, including X3M Ideas and Yellow Brick Road, where he honed a leadership style rooted in collaboration and deep respect for the craft.

Each chapter has added a layer to his thinking, shaping a creative professional who understands both the tension and harmony between bold ideas and business reality.

Influence Beyond the Agency Walls

Beyond daily creative execution, his influence stretches well beyond agency walls. As a three time judge at The Loeries, one of Africa and the Middle East’s most respected creativity and effectiveness award platforms, Uddy has helped interrogate, challenge and validate the work that defines the region’s creative standards.

His repeated selection reflects not only peer recognition but trust in his ability to separate fleeting trends from ideas that endure.

Across multiple industry juries, he has consistently advocated for work that is original, intentional and culturally grounded.

A Portfolio That Spans Industries

In practice, Uddy’s portfolio mirrors the breadth of his thinking.

From telecommunications and finance to technology, FMCG and global lifestyle brands, he has led campaigns for MTN, Etisalat, 9Mobile, Spotify, the NBA Nigeria, Peak Milk, Martell, FirstBank, Access Bank and the Development Bank of Nigeria, among others.

Each assignment reveals a designer of narratives as much as visuals, someone who sees brands as living systems rather than static logos.

Life Beyond the Brief

Away from client briefs and boardroom conversations, he finds freedom on two wheels and in fine art.

A sports bike enthusiast and visual artist, Uddy’s personal pursuits echo the same themes that define his professional life speed, control, risk and expression.

These influences bleed subtly into his work, giving it motion, texture and emotional weight.

Conversations That Go Deeper

On MARKETING EDGE ONTV, viewers can expect more than surface level commentary.

Uddy will reflect on the real health of Nigeria’s creative and advertising industry beyond headline growth figures.

He will interrogate originality in an era of sameness, question whether agencies are building for the future or reacting to pressure, and examine how data, regulation and economic realities are reshaping creative courage.

His perspective promises nuance rather than certainty, and insight rather than slogans.

When and Where to Watch

The 30 minute programme airs every Wednesday on TVC News, DSTV Channel 418, at 12:30 pm, and on wapTV, DSTV Channel 262. On wapTV, the episode will first air on Wednesday from 11:00 to 11:30 am, with a repeat broadcast on Thursday from 9:30 to 10:00 am.
More Than One Conversation

Alongside the conversation, viewers will also enjoy Brand News and Brand in Focus, delivering industry intelligence, market movements and focused insights on brands and the people behind them.

A Space for Ideas That Matter

With this episode, MARKETING EDGE ONTV once again positions Industry Conversation as a space where ideas slow down, questions deepen and the future of creativity is examined not as a trend, but as a responsibility.l