LASAA commences campaign on Outdoor Adverts’ Regulation
In a bid to enhance service delivery through an effective communication system with its clients and the general public, the Lagos State Signage and Advertisement Agency (LASAA) has announced the commencement of the first phase of an awareness campaign to sensitize members of the public on the need for compliance with regulations guiding outdoor advertisement in the state.
According to a statement, the regulatory agency noted that the campaign is meant to avail the general public of the regulations which cover on-premise and off-premise signage displays as well as registration of mobile adverts.
Managing Director, LASAA, Prince Adedamola Docemo, said it was important to sensitize members of the public on the need to comply with the LASAA law before the agency begins enforcement. He made the remarks while speaking during one of the agency’s awareness campaign in Lagos.
The LASAA boss noted that the exercise would provide another opportunity for the agency to remind clients on the importance of being on the right side of the law as good and law-abiding individuals and corporate citizens.
He also urged Lagosians to co-operate with LASAA to bolster the revenue drive of Lagos State in order to deliver the dividends of democracy.
In a similar vein, the Deputy General Manager, Corporate Communications and Strategy, LASAA, Mr. Temitope Akande noted that the agency has an age-long tradition of embarking on awareness campaign to clients and the public in general in February and March of every year.
LASAA has shattered the widely held belief that “government has no business doing business”. Its unique business model devoid of distrust between agencies and the regulator speaks volume of the transparency and innovation brought to bear by an outstanding professional holding sway at its helm. Having won several local and international awards, the LASAA model has been replicated by several states in Nigeria and across Africa.
Reputed for a culture of sustained excellence in service delivery that draws upon individual and collective performance, LASAA has grown in its quest to continually innovate, improve, grow and develop in character.
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