Jack Daniel’s appoints TSA as its first dedicated influencer agency
By Abimbola Mohammed
Jack Daniels, American whiskey firm has selected TSA as its first dedicated influencer agency for developing influencer strategy following a short competitive pitch. TSA, which is part Five by Five was appointed as Jack Daniels digital and social media agency last year.
TSA will be responsible for developing an influencer strategy for the total Jack Daniel’s trademark in the UK, which includes Tennessee Whiskey, Flavours (Apple, Honey and Fire), and the Super Premium portfolio, to build relevance with consumers by showcasing how Jack Daniel’s is like no other through a community of influencers who match the independent spirit of the brand.
Camilla Pendleton, marketing manager of Jack Daniel’s Tennessee Whiskey, in a statement noted that: “The Five by Five and TSA team have shown us that they have a fantastic grasp of the brand and our ambitions, and this came across in their approach and influencer recommendations.”
“They know this landscape well and through their existing strong relationships in the influencer space, have already grown a ‘Friends of Jack’ network that we can’t wait to nurture and build upon. We are very lucky that Jack Daniel’s is a brand that influencers genuinely want to be associated with, which makes for more authentic, longer-lasting, mutually beneficial relationships. We can’t wait to get to work,” she added.
George Roberts, marketing director for Five by Five and TSA, said: “We are proud to extend our remit with the Jack Daniel’s brand. Social media and influencers are so intrinsically linked that it now allows us to provide an even more seamless and integrated approach, which will not only boost effectiveness but also be more cost-effective. You can expect to see some exciting influencer partnerships in the coming months.”
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