Indomie announced as headline sponsor for Kids Say the Darndest Things Africa Season 3
What Network is excited to announce Indomie, Nigeria’s leading instant noodle brand, as the headline sponsor for Kids Say the Darndest Things Africa (KSDT Africa) Season 3.
This partnership brings together two beloved brands committed to celebrating childhood, family entertainment, and the unfiltered brilliance of young minds across Africa.
The official unveiling took place at a press conference held at the Lagos Continental Hotel, where key industry stakeholders, media executives, and entertainment leaders gathered to mark the occasion.
A Star-Studded Press Conference
The press conference featured remarks from industry leaders and key partners, including:Mr. Charles Ebuebu, Director General of the Nigerian Broadcasting Commission (NBC)Tope Oshunkeye, PR Manager, Indomie, Keke Hammond, Founder/CEO, Road14 StudiosChichi Nwoko, Founder/CEO, What Network, Tony Okungbowa, Returning Host, KSDT Africa, Vaibhav Rai, Head of Marketing & Media, Tolaram Group.
Speaking at the event, Amara Nwuneli, co-host of KSDT Africa, emphasized the show’s impact in capturing the hilarious, raw, and insightful perspectives of children, while Mr. Charles Ebuebu commended What Network for its dedication to quality, locally produced content that highlights authentic African storytelling.
Indomie’s Commitment to Family Entertainment, Frankie Ohwo, Events and Sponsorships Manager, Tolaram Group, speaking on behalf of Indomie, shared the brand’s excitement about the collaboration.
“Indomie is thrilled to partner with WHAT Network for this new season of Kids Say the Darndest Things, a show where children are represented in their most authentic selves- intelligent, humorous and refreshingly direct.
We caught a glimpse of that at the Press Conference where the young host captivated us with her wit, brilliance and energy.
We are looking forward to this new season with bated breath filled with excitement. ”Through this partnership, Season 3 of KSDT Africa promises to deliver even more engaging, family-friendly entertainment, while giving African children a platform to showcase their personality and creativity. Auditions Opening Soon, so Get Your Kid Involved.
Parents and guardians are invited to submit audition videos for a chance to have their child featured on Kids Say the Darndest Things Africa Season 3.
How to Audition:
First, record and post a video of your kid showing their personality or talent on social media.
Second, follow & tag @WhatNetwork @Indomie_Nigeria
Third, use the hashtag #KSDTAfrica #WhatKidsEntries close at midnight on Saturday 15th March 2025!
This is a unique opportunity for children to be part of an unforgettable television experience.
Stay tuned to What Network’s social media channels for updates. Click here to watch the press conference.
About What Network
What Network is a Free-To-Air Broadcast Television Company serving audiences across Nigeria, Ghana, Kenya, Rwanda, and Uganda.
At What Network, we’re more than just a TV station – we’re a dynamic content and media technology powerhouse dedicated to crafting and delivering impactful stories to our viewers.
Our approach is bold and daring as we strive to unearth the untold narratives of Africa. From captivating dramas to insightful documentaries, we curate a diverse range of content that resonates with our audience’s interests and aspirations.
What sets us apart is our relentless commitment to innovation. We leverage cutting-edge technologies to engage audiences across multiple platforms, ensuring that our content reaches them wherever they are.
For advertisers and brands, partnering with What Network offers unparalleled value. With our extensive reach and engaged audience base, we provide effective solutions to amplify brand messages and drive results.
From strategic ad placements to innovative brand integrations, we tailor solutions to meet the unique needs of our partners, delivering maximum impact and ROI.
Moreover, we prioritize fostering strong partnerships with content owners. Through collaborative efforts and transparent communication, we empower content creators to showcase their work on our platform, amplifying their reach and influence.
About the Show
“Kids Say The Darndest Things” is a trademark of CBS Broadcasting Inc. An iconic family entertainment show that features children from ages 3 to 11, sharing their unfiltered thoughts and perspectives on a variety of topics.
The show’s unique format allows for spontaneous, genuine, and often humorous interactions that highlight the innocence and insight of childhood.
For further inquiries, please contact: Seun Harper-JarmanHead, Marketing, What Media GroupEmail: [email protected] Phone: +44 7496 223 473
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