IAA applauds X3M Ideas for pioneering campaign to unite Africans in global advertising
The International Advertising Association (IAA) has taken to its LinkedIn page to commend X3M Ideas, under the leadership of Steve Babaeko, for spearheading the visionary “The United Nations of IAA” campaign.
This groundbreaking initiative, developed by X3M Ideas and led by creatives Michael L. Miller and Samuel Oluwagbemi Arpa, is designed to unite Africans and the global advertising community, leaving a legacy of unity and collaboration across the continent and beyond.
Following the success of their global networking dinner in Cannes, the IAA praised X3M Ideas for their creativity and foresight in crafting a campaign that embodies the spirit of inclusivity and diversity among IAA’s board members across 56 countries.
“Our global community is stronger when we come together, and we believe that by promoting collaboration and inclusivity, we can drive meaningful change in the advertising landscape,” said Sasan Saeidi, IAA World President & Chairman.
IAA Global Managing Director Dagmara Szulce added, “This campaign is a call to action for all, and we invite both members and non-members to join us in this movement.”
The global advertising body said the campaign not only raises awareness of IAA’s mission and values but also encourages new members to engage with local offices and become part of a transformative journey.
It maintained that X3M Ideas’ role in this campaign is poised to make a significant impact, particularly in fostering unity among Africans within the global advertising industry.
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