Global outdoor advertising market to hit US$58.80 billion in 2025
The global outdoor advertising market value is forecasted to reach US$58.80 billion in 2025, growing at a CAGR of 12.26%, for the period spanning from 2021 to 2025 according to reports released by ResearchAndMarkets.com.
Bouncing back from the devastating impact of the pandemic, some of the respondents in the Out-of-Home advertising space, business activities in the last quarter indicated confidence in the performance of outdoor activities. They agreed that business activities have improved significantly with positive outlook in the present quarter as companies and brands want to dish out their last campaign for the year.
This growth can be credited to factors such as a booming tourism industry, growing programmatic digital display Ad spending, increasing urban populace, accelerating economic growth and improving consumer confidence are expected to drive the market.
Today’s Out-of-Home (OOH) advertising offers more creative avenues when it comes to businesses of getting out their message. OOH is highly adaptable and billboard advertising is just one aspect of its unlimited marketing potentials. Billboard advertising utilizes large-scale print to market a company, brand, product, or campaign. Since billboards are placed in high traffic areas, it has become an effective method of building brand awareness.
Leading outdoor advertising categories include billboards, street furniture, transit and alternative advertising. Presently, billboards are the most demand medium owing to high demand for digital billboards in malls and other tourist infrastructures in various countries.
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