Global Laptop market to hit USD 164.08 billion by 2032, driven by hybrid lifestyles
By Felicia Nwosu
The global laptop market, valued at USD 127.62 billion in 2023, is projected to reach USD 164.08 billion by 2032, expanding at a compound annual growth rate of 3.2 percent over the forecast period.
Straitresearch opined that this growth is being driven by several evolving dynamics, particularly the shift in work culture following the COVID-19 pandemic.
With more professionals adopting hybrid and remote work arrangements, demand has surged for portable computing devices that support video conferencing, collaboration tools, and productivity on the move.
Laptops, designed as compact personal computers capable of performing the functions of a desktop, continue to find relevance across personal, educational, and professional use cases.
Despite their higher cost compared to desktops with similar specifications, their mobility and evolving designs make them a preferred choice.
The rising popularity of 2-in-1 PCs with detachable keyboards and touchscreens reflects consumers’ growing desire for flexible, high-performance devices.
An increase in disposable income, especially in emerging markets such as India and Japan, coupled with expanding internet infrastructure, is fueling consumer interest in advanced laptops with superior system performance, sleek designs, and durable hardware.
The rising price-to-performance ratio has further contributed to their appeal. The consistent rollout of upgraded laptop models featuring cutting-edge processors, improved graphics, and immersive user experiences continues to attract consumers.
Many users are driven by the need to replace older systems quickly as newer models introduce competitive features within short intervals.
In particular, high-end gaming laptops are gaining popularity, with manufacturers like Dell offering products such as the Alienware 17, built to cater to an expanding global gaming community.
With over two billion gamers worldwide, according to Microsoft, laptops have become the preferred device for extended gaming sessions and immersive experiences.
The growing use of virtual reality headsets is also expected to bolster demand for laptops with strong processing capabilities.
Changing consumer preferences have also pushed demand away from traditional PCs toward laptops that offer improved mobility and convenience.
Modern laptops now feature touchscreen displays, built-in Wi-Fi, HD screens, and wide-area wireless connectivity, which appeal to a younger and more mobile population.
However, the increasing use of smartphones and tablets poses a challenge to laptop adoption. Consumers are attracted to smartphones for their portability, versatile functions, and growing capabilities in both personal and professional contexts, including mobile payments, voice and text communication, and location-based services.
Despite this competition, the development of lightweight hybrid laptops that combine portability with performance is helping to maintain laptops’ relevance in work and educational settings.
The integration of technology in global education systems is creating fresh opportunities for the laptop market. Digital transformation is reshaping how learning is delivered, with initiatives such as Bring Your Own Device (BYOD), artificial intelligence in classrooms, and personalized learning methods driving demand for laptops.
Educational tools such as smartboards and interactive projection systems are encouraging the adoption of laptops in classrooms by providing students with engaging, visual learning experiences.
These digital tools not only foster analytical thinking among students but also redefine traditional learning environments, offering a potential boost to global laptop sales.
Regionally, Asia-Pacific leads the market and is expected to grow at a CAGR of 5.90 percent through the forecast period, driven by government policies promoting local manufacturing and digital initiatives like Make in India and Digital India.
In Europe, increasing demand for ultra-thin, high-performance laptops, along with investments in education and strategic partnerships, is driving growth at a projected CAGR of 5.80 percent.
Latin America, the Middle East, and Africa are also seeing steady market expansion due to better internet access and pro-digital government regulations.
Across product categories, traditional laptops maintain a strong presence, particularly in gaming and business applications, offering higher power and component capacity than hybrid devices.
At the same time, 2-in-1 laptops are becoming a popular alternative among students and office workers looking for versatile, portable systems.
In terms of screen size, the 15.0″ to 16.9″ range dominates the market due to its balance between functionality and portability.
Laptops priced between USD 501 and USD 1000 remain the top-selling category, as they deliver solid performance at accessible price points for a wide range of users.
On the application front, laptops for business use hold the largest market share, followed closely by personal and gaming uses. As digital lifestyles become more integrated into daily routines and as technological expectations continue to rise, the global laptop market is poised for steady growth anchored by innovation, consumer demand for mobility, and a continually evolving digital landscape.
RECOMMENDED ARTICLES
Comment
No comments found.