Global digital banner advertising market to reach US$227.40bn by 2029
By Oluwaseyi Lawal
The world digital banner advertising market is expected to exhibit an annual growth rate (CAGR 2024-2029) of 5.49%, leading to a projected market volume of US$227.40bn by 2029.
In 2024, it’s Ad spend is forecasted to reach US$174.10bn.
The market in scope in this projection include banners on websites, in apps or social media, rich media ads on websites, in apps or social media, videos on websites or in apps that are displayed instead of banners and Native advertising.
When compared globally, the United States will account for the highest ad spending with US$67,120.00m in 2024. The projected average ad spending per internet user in the Digital Banner Advertising market is US$30.56 in 2024.
By 2029, 75% of the total ad spending in the Digital Banner Advertising market will be generated through mobile. In the competitive landscape of Worldwide’s Digital Banner Advertising market, programmatic buying is gaining momentum for its efficiency and targeting capabilities.
Digital Banner Advertising is one of the earliest forms of online advertising. It enables individuals to promote their products or services on websites, apps, or social media platforms through eye-catching images and various display formats. The primary goal is to drive targeted audience traffic to a designated website. This type of advertising encompasses formats such as skyscrapers, wallpapers, interstitials, and pop-ups, which typically lead users to the advertiser’s landing page.
Digital Banner Advertising consists of expenditures, user numbers, and the average revenue per user. The market focuses solely on B2B spending. The data is based on advertising costs, excluding agency fees, rebates, production expenses, and taxes.
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